About the job

betPawa is an online sport, gaming, and betting company currently trading in Uganda, Nigeria, Zambia, Ghana, Tanzania, Kenya, Rwanda, Cameroon, and DRC, with further operational offices based in the UK and Estonia. Today, the company employs 85 people in Estonia and 300 people globally and is about to launch further offices and products in Africa, making this a highly exciting and unique time to join a successful, fast-growing international business.

As a UX writer, you will craft the copy that appears throughout the interface of betPawa digital products (websites, mobile apps, etc.) so that the client is guided through the interface in an intuitive and motivated manner.

Some examples of core activities for this role include, but are not limited to:

• Reviewing and refining the tone of existing copy on the product and proposing updates
• Developing a UX/UI glossary and writing guidelines for writing UX/UI copy
• Developing new UX/UI copy as part of the product design process
• Testing and evaluating copy variants to uncover the best version for customers
• Taking on ad-hoc UX copywriting requests

What you have:

• 5+ years experience as a writer, specifically within UI/UX/products and teams
• Experience developing a content strategy for digital products
• Should have experience writing for sports and/or online gaming
• Creating, applying, and protecting company voice & tone style guide
• Brand awareness and importance and the reputational risk attached to UX writing and design
• English grammar that’s balanced by an even stronger grasp of how people actually talk/communicate in plain language ideally in the respective languages that betPawa is operational in
• Strong language usage, spelling, grammar rules, etc
• Writing for digital products for various form factors (web/app) both for short form and micro-copy
• Skilled in writing micro-copy for UI features and components
• Current affairs, including industry and market awareness
• Understanding of Personas development and how this translates to copy and content

Beneficial to have:

• At least 2 years of experience working on multiple accounts/brands and disciplines in the developing markets
• Strong writing background to support UX methodologies
• Experience in writing for multiple cultures across a number of languages
• Protocol development and execution for copy/content options through user surveys or interviews or A/B testing
• A base-level understanding of the online casino and sports betting products and services

Personal skills:

• Attention to Detail
• Presenting and Communicating skills
• Critical and Innovative thinking
• Coping with Pressures and Setbacks
• Maintaining Work-Life Balance
• Analyzing and working with sports betting information
• Delivering High-Quality Work
• Acting promptly and decisively

What do we offer:

• Attractive salary and relocation possibilities
• Remote work opportunities
• Opportunity to build processes from scratch
• International work environment
• Team events and team outings
• Opportunity to work in a high pace, high-tech environment.
• Personal and professional growth