Manage the team of Route Sales Representative & ensure budgeted numbers are exceeded for Sales Value, Profitability & Market Coverage (productivity) through effective coaching and control.Manage the team of Route Sales Representative & ensure budgeted numbers are exceeded for Sales Value, Profitability & Market Coverage (productivity) through effective coaching and control.

• Ensure sales reps follow route plan so as to maximize sales & productivity.
• Tracking reporting time of sales reps to office & ensure their vehicles are loaded with mix assorted products.
• Allocate target for the day category wise, value wise & productivity wise to sales reps.
• Ensuring all van sales leave the factory premises by 8:30 am for the assigned market.
• Ensure all targets and objectives assigned by the Line Manager including volume & value sales targets, distribution objectives are achieved to ensure optimal business efficiency.
• Planning and conducting required marketing activities in order to increase product penetration and make sure our products are available 100% in the market.
• Controlling any price abuses by sales team and making sure customers are getting right prices.
• Manage the sales force & monitor their performance providing guidance, assistance and motivation to increase effectiveness.
• Identify emerging markets and market shifts while being fully aware of new products and competition status.
• Ensure sales team continuously communicates all stock issues, pricing fluctuations, & competitor activities.
• Ensure that the sales force are properly equipped, coached and motivated to ensure objectives are achieved.
• Conduct regular market visits with all sales personnel to assist them in managing customer issues, improving performance and providing guidance and training.
• Making sure all sales reps are settling proper amount of money without any shortages.
• Conduct annual and six monthly appraisals for all direct reports so that performance is tracked and discrepancies in performance are rectified at the earliest.

• Bachelor’s Degree or Diploma Degree in sales & marketing.
• Minimum 7 + years of experience in a fast-paced and performance-driven environment
• Experience in FMCG (such as baby products, salon products, cosmetics, soap, deodorants or perfumes) will be added advantage.
• Fluent in English and Kiswahili proficiency.
• Advanced communication skills (written, oral and listening)
• Extremely high levels of resilience
• Must know and understand the industry
• Strong negotiating skills
• Strong commercial acumen, and proven ability to work under pressure
• Persuasive and articulate- communicates clearly and reason logically
• Strong ability to present, convey and sell ideas, prospects and concepts

Interacts with others in a professional, patient and confident manner