Responsibilities  

• Review the Digital media strategy, develop an implementation plan and execute the implementation.
• Manage and supervise third party on external Digital Media Management and media monitoring.
• Developing concepts of digital media communications and campaigns and implementation.
• Scheduling placement of content on digital media platforms.
• Improving company visibility and manage public knowledge using digital media channels such as Company Website, YouTube, Instagram, and Facebook.
• Creating content and oversee the creation of content for digital media platforms according to platform guidelines.
• Writing content for search engine optimization.
• Ensuring consistent communication across all digital media channels.
• Developing, Drafting and editing urgent digital communications copy and materials.
• Support the technical teams to ensure timely digital communication.
• Advise on new digital media trends.
• Monitor the performance of digital media contractors.
• Organise and manage internal and external digital communication activities.
• Update digital media queries for digital media monitoring.
• Participate in the developing and implementation mixed media communication strategies and campaigns.
• Establish and maintain a strong effective network and working relationships with digital news media platforms.
• Participate in other communication related activities as assigned.
• Prepare Digital media management and monitoring reports.
• Identifying and curating technical website content.
• Managing website content publication and updates.
• Remaining up to date with the latest digital media trends and design technology available.

Context And Environment 

• The main objective during the current stage is to ensure that all the conditions are in place for a smooth and efficient running of the project in line with the established Project standards whilst protecting the project’s technical achievements.

Accountabilities 

• Contribute to essentially have a smooth and effective running of the CLIENT’S Project in all matters highlighted in the present Service Description.

• BA. degree in communications mass communication studies or related studies.
• Not less than 4 years’ experience in the field of digital media communication/ If less, proven digital media management and good performance in strategic communication is required.
• Capable of working independently with strong prioritizing. •
• Experience in digital communication management.
• Solid knowledge of design and editing programs such as InDesign, Photoshop, Canva, and Final Cut Pro.
• Knowledge of web design and content management systems.
• Advanced experience with web analytic tools such as Google Ads and Google Campaign Manager.
• Strong knowledge on social media management.
• Knowledge of the latest media trends.
• Basic budgeting skills.
• Strong knowledge of digital communication practices and techniques.
• Content writing and production experience for all media platforms.
• Great multitasker and capable of simultaneously managing multiple projects with different deadlines.
• Be of Swahili mother tongue with excellent fluency in English (speaking and writing).
• Review content prepared by the digital media contractor.