JOB DETAILS:
How you’ll spend your day:
• On-page editing: You will spend the bulk of your time writing SEO-optimised content for Twinkl resource pages, addressing the needs of teachers, parents and other Twinkl users. You’ll also edit on-site copy to target high-value search terms with the aim of improving our search engine rankings.
• Long-form content: In addition to on-page edits, you will be tasked with writing long-form content including blog posts, event pages and ‘Twinkl Teaching Wiki’ pages to gain SERP features and high-ranking keywords.

• Data skills: You will be expected to evaluate the effectiveness of your own work using data skills, including reporting, analysis and visualisation. We will provide training with members of our specialist team to help you develop and continuously build on these skills.
• You may also be asked to contribute to additional projects, such as providing SEO training to other departments in the company, conducting competitor research and any other initiatives which will increase Twinkl’s online profile.
• You may end up working specifically on one of Twinkl’s dedicated product teams, collaborating with the Product Owner to improve visibility and spot opportunities that will help increase traffic to their page.

You’ll work with:
• A friendly and collaborative team of Digital Copywriters, SEO Executives and Content Executives working to continuously improve Twinkl’s organic reach around the world, through strategic experimentation and proven SEO strategies.
• One of our friendly and talented Growth Marketing Team Leaders.
• The Head of Growth Marketing, Rachael Sprague.

In this role, you will learn:
• How to optimise on-page content using SEO fundamentals, and best practice for copywriting.
• How to use SEO software including Google Analytics, SEOMonitor, SEMRush and more.

• A choice of specialist skills such as technical SEO, competitor analysis, B2B marketing, training, experimentation, data handling, and visualisation.
You will also have the opportunity to build leadership and technical skills and pursue paths of progression within the SEO team and the wider company.

Requirements
To succeed in the role, you will:
• Work on a variety of projects to improve Twinkl’s organic reach.
• Write (and make edits to) on-page content to optimise for key search terms.
• Be detail-oriented and demonstrate strong written communication.

• Be customer-focused and consider how to improve the site experience for our users.
• Have excellent time management skills and take ownership of the projects you work on.
• Be accountable for the quality of your pages, in line with our quality fundamentals.

We’re interested in anyone who meets one, or a combination of the following:
• Exceptional English copywriting skills with professional or freelance experience to demonstrate this
• An undergraduate degree or higher in a relevant area of study (eg. Digital Marketing, Journalism)
• A keen interest in Search Engine Optimisation (SEO)
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic global business, with plenty of career opportunities.

Benefits
Here’s a couple of the things that make Twinkl a great place to be:
• A friendly, welcoming, and supportive culture. We believe work should be fun, and we always put people before process.
• Flexible work-from-home positions.
• Diversity, inclusion, and belonging. Our Employee Network Program includes working groups for LGBTQ, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents.
• Continuous Professional Development (CPD). Our ever-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.
• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements, please include this at the foot of your covering letter. This will help us understand any modifications we may need to make to support you throughout our selection process