Digital Marketing Expert
| Location | Arusha, Tanzania, United Republic of |
| Date Posted | November 23, 2020 |
| Category | Advertising IT / Information Technology Sales and Marketing |
| Job Type | Full-time |
| Currency | TZS |
Description
Job Summary
On behalf of our customer, we are looking for an expert in Digital marketing, must have an experience working in tourism industry.
- Minimum Qualification: Diploma
- Experience Level: Senior level
- Experience Length: 3 years
Job Description/Requirements
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
Qualifications / Skills:
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns
- Diploma or Bachelor’s degree in Computer science or a related field
- Proven working experience in digital marketing, particularly within the Tourism industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of WordPress CMS, PHP, HTML, and CSS development and constraints