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Marketing Consultant (Remote)

at BCD Travel
Location Dar es Salaam, Tanzania, United Republic of
Date Posted April 25, 2023
Category Consultancy
Sales and Marketing
Tourism
Job Type Full-time
Currency TZS

Description

Advito, BCD Travel's consulting firm, is looking for a Remote Marketing Consultant with strong project management and writing skills, and a proven track record of successfully managing and executing internal, B2B and/or B2C marketing campaigns. The candidate would be responsible for developing and implementing a strategic marketing plan that supports clients' travel program goals by increasing employee awareness and engagement. You work independently, as well as together with a team of Advito consultants to support our clients' communication needs, specifically related to their travel program. All aspects of a communications plan are managed by you - from strategic development to execution - through a variety of channels including social communities, videos, infographics, newsletters, emails, presentations, etc.

 

As a Marketing Consultant, you will

  • Develop and implement strategic marketing communications plans to a variety of stakeholder audiences (i.e. senior leaders, managers, travelers, etc.) through multiple channels (intranet site, social media, presentations, emails, newsletters etc.)
  • Act as a confident project manager for all aspects of the client engagement
  • Act as a partner and consultant to support clients in their communications needs, including writing, editing, coordinating, planning and execution of marketing deliverables
  • Review and interpret travel program data, using this to help define strategy and tactical marketing activities
  • Work closely with and provide art direction to graphic designers
  • Build and nurture internal social communities to form a dialog between travelers and travel program leaders
  • Ensure that all messages are consistent with the client branding and tone of voice
  • Monitor and measure campaigns, tweaking as necessary to ensure optimal results

Required profile for job ad : Marketing Consultant (Remote) #EMEA-27113About you

  • Bachelor’s degree in business, Marketing, Public Relations or another relevant field
  • Highly effective writing and editing skills
  • Confident communicator and presenter
  • Experience with implementing cross-channel / multi-channel marketing strategies
  • Proven understanding of data and insight
  • Creative thinker
  • Self-motivated and able to work independently in a remote work environment
  • Demonstrated ability as a consultant and ability to keep multiple client projects on plan and on budget
  • Experience working in a global/international environment