Marketing & Communications Manager

at State Aviation Limited
Location Dar es salaam, Tanzania, United Republic of
Date Posted June 28, 2020
Category Communication
Management
Sales and Marketing
Job Type Full-time
Currency TZS

Description

PUSPOSE OF THE JOB

To increase the reach and impact of State Aviation’s profile and visibility through delivery of high value and influential marketing, communications & PR programs in Tanzania and abroad, thereby significantly contributing to an intensive growth strategy of the company.

RESPONSIBILITIES

  • Develop and deliver the company’s marketing plan, making sure that the company’s brands are promoted in a professional, stylish and imaginative way to raise awareness of State Aviation’s services and ultimately position the Company’s perception from stakeholder’s view at the highest possible level.
  • Develop and deliver marketing campaigns for our services, using your creativity to make it stand out from the crowd.
  • Organise and take part in promotional activities at various locations across our operating area.
  • Strategize, implement, lead and monitor all the company's media programs as part of raising awareness about the business locally and internationally.

 

  • Devise and carry out customer researches, and evaluate results to shape future marketing programs.
  • Manage, analyze and contextualize the website, brochures & company profile’s information and make sure it is updated and constantly improved.
  • Utilise company social media pages as a powerful marketing & communications tool. Ensure these pages remain updated with high quality context, stunning branded photos & reflection of current affairs of the business.
  • Build reciprocal relationships with external partners, and represent the company professionally in these interactions with a view to developing further business opportunities as well as retaining customers.

 

  • Plan and implement direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation.
  • Lead on internal communications so that all State Aviation’s staff are fully aware of new services, and all the other good things taking place across the organisation.
  • Identify, develop, implement and monitor additional relevant marketing tools as required.

QUALIFICATIONS

  • Master’s degree in marketing or equivalent from a recognised University
  • At least 7 years of working experience in e-marketing, communications and/or PR setup
  • Grasp knowledge and understanding of the CRM systems, Search Engine Optimization and Web Analytics

SKILLS & COMPETENCIES

  • Highly organised, with the ability to work well under pressure
  • High level Digital Marketing Skills
  • Excellent interpersonal Skills
  • Native English Speaker - bilingual will be an added advantage
  • Business acumen
  • Honesty and high level of integrity
  • Consistent Energy and enthusiasm
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