About the job

SMG – Service Management Group is looking for a Director of Client Marketing!

Are you a client marketing maestro with a flair for creating unforgettable customer experiences ? We are on a quest for a seasoned and inventive Director of Client Marketing to join our team and pioneer our client marketing initiatives. This brand-new role presents an exciting opportunity for the right candidate to make a significant impact on our company’s growth and client success. If you have a proven track record in client/customer marketing, exceptional communication skills, and a zeal for fostering customer relationships, we want to hear from you.

Key Responsibilities:

• Develop and execute a comprehensive customer marketing strategy to drive customer retention, upsell, and advocacy.
• Collaborate with cross-functional teams to create and implement targeted marketing campaigns for our clients.
• Oversee the creation of client case studies, testimonials, and success stories, showcasing the value of our products and services.
• Manage and grow the client newsletter program, ensuring relevant and engaging content for our customers.
• Plan, coordinate, and execute client events, including webinars, workshops, and conferences.
• Develop and maintain a deep understanding of our product offerings and market positioning to effectively communicate value propositions to clients.
• Monitor and analyze customer marketing campaign performance, providing insights and recommendations for continuous improvement.
• Build and maintain strong relationships with key clients, acting as their advocate within the organization.

Requirements:

• 10+ years of progressive leadership experience in client marketing, preferably within the SaaS industry.
• Proven track record of success in developing and executing customer marketing strategies that drive customer engagement, retention, and advocacy.
• Expertise in using HubSpot for marketing automation, CRM, and analytics (preferred).
• Exceptional verbal and written communication skills, with the ability to craft compelling stories and content.
• Strong experience in creating case studies, testimonials, and success stories.
• Experience in planning, organizing, and executing client events.
• Demonstrated ability to work cross-functionally and manage relationships with internal and external stakeholders.
• Strong analytical skills, with the ability to measure and optimize marketing campaign performance.
• Bachelor's degree in marketing, communications, or a related field.

What we offer to our talent:

• This is a fully remote, permanent, full-time position. You can work from anywhere.
• Unlimited paid leave and 14 weeks of paid parental leave offered to all our associates globally.
• Ample opportunities to learn and grow.
• Diverse, experienced, and friendly team which will welcome you, support you and challenge you.
• We are proud to be an equal opportunity employer. We celebrate diversity and create an inclusive work environment in which all our colleagues experience belonging, have their unique needs respected and met, have equal access to opportunities and resources, and feel fully engaged to contribute to the company’s success.

About SMG:

SMG is a leading experience management (XM) provider, accelerating revenue for restaurants, retailers, and other location-centric consumer businesses by changing how brands act on customer + employee insights. With a rich 30-year history rooted in The Service Profit Chain, SMG is the industry’s only software with a service (SwaS) provider—uniquely pairing an enterprise software platform with professional services to help brands generate new revenue, grow existing revenue, reduce detractors, and drive operational efficiencies. To learn more about our customer, employee, and brand experience management (XM) solutions, visit www.smg.com.