JOB DETAILS:
About the job
Digital Marketing Analyst Job Description

We are looking for an experienced digital marketing analyst to support our digital marketing team. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients.

Digital Marketing Analyst Responsibilities:
1. Collecting and analyzing customer, marketing, and web behavioral data.
2. Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
3. Developing and presenting learnings from your analyses, including actionable insights and recommendations.
4. Developing digital campaign and web measurement strategies.
5. Creating dashboards, data visualizations, and campaign and website performance reports.
6. Monitoring and analyzing digital media and marketing trends.
7. Communicating and presenting to colleagues, senior managers, and clients.

Digital Marketing Analyst Requirements:
1. Bachelor's degree in Marketing or a related field.
2. Experience with analytical and reporting tools, including, Google Analytics, and Data Studio.
3. Deep knowledge of digital marketing across social media channels.
4. Strong analytical and strategic thinking skills.
5. Ability to make data-driven decisions.
6. Excellent interpersonal and collaboration skills.
7. Strong communication and presentation skills.

Send your Current CV to Careers@essence.co.tz