Social Media Manager
Location | Dar es Salaam, Tanzania, United Republic of |
Date Posted | October 7, 2022 |
Category | IT / Information Technology Management |
Job Type | Full-time |
Currency | TZS |
Description
About the job
JOB BRIEFING
We are looking for a talented Social Media Manager to administer our social media accounts.
You will be responsible for creating original text and video content, managing posts and
responding to followers. You will manage our company image in a cohesive way to achieve our
marketing goals.
As a Social Media Manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You will work alongside our Marketing Director in this role.
RESPONSIBILITIES
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Work alongside Marketing Director to generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
REQUIREMENTS
- 3+ years of work experience as a Social Media Manager or Digital Marketer
- Hands-on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field