About the job

Exacta Solution help a high-tech iGaming company with a growing team of over 500 talented individuals across Europe, Africa, and LATAM, to find their new colleague who will be based in Sofia.

We are on the lookout for an experienced Acquisition Manager to join our clients team at a leading Crypto-based Casino and Sports betting company. This role is ideal for someone with a strong background in performance marketing and a deep understanding of product functionality, customer journeys, and experience within the iGaming industry.

Responsibilities:

• Develop and implement digital acquisition strategies for key markets in the Crypto-based Casino
• Seek and onboard new affiliates
• Strategize, track, and assess campaigns in conjunction with Affiliates, SEM, SEO, PPC, and Social Managers.
• Fine-tune campaigns in accordance with KPIs, collaborating with product and analytics teams to scrutinize player behavior.
• Supervise the development of acquisition promotional materials, ensuring strict adherence to brand guidelines.
• Effectively manage the marketing budget, encompassing forecasting, ROI tracking, and comprehensive reporting on critical KPIs.
• Establish and monitor performance targets, generating associated reports for comprehensive insights.

Qualifications and Skills:

• 3+ years of experience in the Casino industry, specifically in Acquisition marketing roles.
• Demonstrated history of formulating and implementing effective marketing strategies and campaigns with a history of success.
• Passionate about and well-versed in iGaming products, with a specific focus on Crypto-based Casino and Sports Betting.
• Outstanding communication skills across verbal, written, and presentational mediums.
• Adept at cultivating robust collaborative relationships with internal teams and external partners.
• Meticulous attention to detail and organizational proficiency, capable of effectively managing workloads without compromising quality.