Job Description :

Job Title & Level: Media Manager

Terms of contract: Fixed term (1 year)

About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you.

SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 and commenced commercial operations in 1996 with one brewery in Dar es Salaam. The company was acquired by EABL in October 2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi.

SBL flagship brand is Serengeti Premium Lager. Other brand portfolios include Guinness and Plisner. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.

The Role

EABL’s Marketing ambition is to become the most awarded, engaged and respected marketing team in Africa. In line with that, our goal is drive mental availability for the portfolio of over 40 brands at scale to grow brand equity and ultimately delivery share growth.

The Media Manager will implement the key principles of the Future Media Model which include a) Greater collaboration b) Local-led Insight c) Joined-up thinking d) Elevated effectiveness e) Enhanced efficiency. The role will serve as a holistic media expert responsible for delivering world class data-driven media strategy and plans for our brands that are activated brilliantly working seamlessly with the category brand teams

Key Accountabilities

Connections Planning

Provide leadership to the connections planning process (with media agency and brands) and delivery of key outputs ie. A fully integrated connection plan that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey.
Ensure appropriate use of data, & insight as part of the connections planning process, to understand local business challenges and opportunities and translate them into briefs, as well as predict trends and campaign impact
Influencing and building capability in order to drive effective media strategy that delivers category and brand growth.
Work in collaboration with senior stakeholders to influence media investments decisions.

Media Buying and Implementation

Drive marketing effectiveness to ensure delivery of ROI on A&P spend by identifying vehicles to drive this.
Evaluate media plan scenarios based on budget parameters and brand objectives showcasing trade-offs between options. Work with Agency to make sure scenarios take into account media best practices.
Provide ongoing recommendations to the brand teams on optimization of media plans to account for changes throughout the year (e.g., incremental A&P, initiative changes, media landscape shifts) leveraging Diageo tools where applicable.
Help drive a performance marketing mindset and culture when it comes to media optimization to drive marketing effectiveness.

Media Innovation

Seek out data-driven and/or technology opportunities to connect with consumers in a meaningful way.
Manage partnerships with external vendors that deliver on media innovation.
Agency Management & Partnerships

Oversee the performance of the media agency of record to ensure they are delivering on value, performance and effectiveness.
Key liaison between the media agency (local, regional and global) and brand teams, ensuring agency is delivering on key tasks in a timely and effective manner.
Represent SBL at the Regional Media Hub and Global Media Hub and provide input to decisions that affect the markets.
Digital Creative/Social Media Management

Manage the operations of the in-house agency, DigiTribe to ensure they deliver creative for digital connections in an effective and efficient manner.
Provide leadership to digital creative teams (internal or external) in delivery of content to execute connection plans.
Ensure compliance to Responsible Marketing principles and uphold reputation of the brands.
Collaborate crisis management arising from online incidences.
Leadership Standards:

Win through Execution

Sets and pursues direction without guidance and takes a wide view of their accountabilities
High energy and ambition to achieve successful outcomes and high standards
Balances analysis and execution and adjusts thinking in the face of new information
Actively spots opportunities or issues and identifies which are urgent and important
Generates a range of workable solutions, decides what should be done and takes action
Shape the Future

Sees the big picture and possibility from multiple angles and through a creative lens
Frames issues in a way that creates clarity and incorporates others’ best thinking
Accurately digests large amounts of information and breaks down complex problems thoroughly
Challenges themselves and others to take on new or unfamiliar tasks and ways of working
Inspire through Purpose

Finds broader meaning in their work and aspires to make a significant difference
Reads their environment and understands how culture and context influences people’s perspectives
Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
Communicates in a compelling, persuasive and impactful way
Draws on a variety of influencing styles to engage different audiences
Invest in Talent

Displays confidence in their ability to meet challenges and succeed
Maintains belief and optimism and bounces back quickly from setbacks or failures
Demonstrates a realistic and thoughtful awareness of their own capabilities
Proactively seeks feedback and development for growth and takes action

Experience required

Bachelor’s degree in Business, Marketing or related field.
5 years+ experience in media strategy and planning of media on a portfolio client within a marketing/agency environment.
Expert knowledge of performance advertising, media strategy, consumer research.
A passionate media expert that has a deep understanding of the media landscape within a CPG business model and the P&L levers that drive growth.
Have a deep understanding of consumer behaviour across all media channels and an eye on the future to ensure Diageo is always at forefront of change.
Proven ability to craft media planning strategies and activations that have delivered YoY growth
Confident digital native: proven strategic planning ability across all digital channels and platforms (social, display, video, etc) understanding the roles each plays within the consumer journey.
Analytical mindset, understands continuous testing and improving based on details and data. I able to transform them into a media plan and performance such as A/B tests and optimization.