About the job

Job Description:

We are currently seeking an experienced Marketing Manager to lead our brand promotion efforts in Tanzania. The ideal candidate will have a deep understanding of the Tanzanian market, a track record of successful marketing campaigns, and the ability to manage both a marketing budget and a team.

Key Responsibilities:

• Develop and implement marketing strategies that align with our business goals and brand identity.
• Conduct market research to understand the Tanzanian market trends, customer preferences, and competitive landscape.
• Manage the marketing budget efficiently, ensuring maximum ROI on marketing investments.
• Lead and motivate the marketing team to achieve set objectives.
• Coordinate with other departments to ensure a cohesive approach to market our products/services.
• Oversee the creation and implementation of digital and traditional marketing campaigns.
• Analyze the effectiveness of marketing campaigns and adjust strategies accordingly.
• Establish and maintain relationships with key industry players, agencies, and vendors.
• Represent the brand at industry events, conferences, and other promotional opportunities.
• Stay up-to-date with the latest marketing trends and best practices.

Qualifications:

• A Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 10 years of marketing experience, with a significant portion in the Tanzanian market.
• Marketing experience in FMCG (Added advantage)
• Proven experience in managing a marketing team and budget.
• Excellent understanding of both digital and traditional marketing channels.
• Strong analytical skills and data-driven thinking.
• Outstanding communication and interpersonal abilities.
• Creativity and an eye for detail.
• Proficient in marketing software and tools.