About the job

Our client, a leading Education services firm who believe that marketing is about understanding people and building awareness about how their products/services can satisfy needs. The client is looking for an experienced and versatile marketing manager who is hungry to do this and more. The ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as a long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily, Monthly and Quarterly Responsibilities

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touchpoints, establishing budget guidelines, plan and participate in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Conduct market research, for example, using customer questionnaires and focus groups to develop relationships with key stakeholders both internal and external.
• Liaise with designers and printers and organize photoshoots when necessary Arrange the effective distribution of marketing materials
• Design yearly and quarterly marketing plans and calendars
• Track marketing performance and return on investment and prepare weekly or monthly reports for management
• Monitor and report on competitor activity
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities -Oversee and manage the marketing budget.
• Work with the social media management team in making sure the audience is engaged and quality leads are generated.
• Organize and attend events such as conferences, school events, seminars, receptions and exhibitions
• Source and secure sponsorship

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field
• Minimum of 2 years working experience
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools