About the job

The candidate will be responsible for devising marketing campaigns to maintain a brand.

Duties and Responsibilities;

• Create Digital content for social media platform for company and its clients using design software i.e Photoshop, Illustrator, etc
• Build, plan and implement overall digital marketing strategy for company and clients
• Manage all aspects of Social Media Marketing (Facebook, Instagram, Twitter, etc ) with post engagements going up as well as page followings for company and its clients including social media buying
• Monitoring the progress of marketing media throughout development
• Execute and manage Google Ads and YouTube advertising campaigns
• Optimize websites with meta tags and descriptions for search engines
• Analyze market trends and consumer behavior to inform marketing decisions
• Manage budget and track campaign performance
• Graphic designing skills
• Prepare creative presentations and reports of marketing performance for the company and its clients.
• Identify new opportunities in the social and digital space (new platforms, new formats, new content ideas).
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
• Preparing, managing and reporting digital marketing budgets
• Be part of design team for product development and art direction to team
• knowledge and experience in online media buying (google ad search, display ads, YouTube , Facebook /IG and linked in)
• strategize and create memorable brand campaigns for clients
• Manage media buying and plan ad placements across different channels

Requirements:

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement