Marketing Manager
Location | Dar es Salaam, Tanzania, United Republic of |
Date Posted | May 18, 2022 |
Category | Management Sales and Marketing |
Job Type | Full-time |
Currency | TZS |
Description
JOB DETAILS:
The Manager is responsible tor managing the ISL marketing initiatives, S/he will use market research and analysis to direct marketing strategy and planning. S/he will oversee the production of all promotional materials and marketing campaigns
This role reports directly to the CEO and will involves complex interaction with other departments.
Key Responsibilities
• Approve and oversees the creative development of promotional materials, website content,
• advertisements, and other marketing related projects.
• Research and analyze market trends, demographics, pricing schedules, competitor products, and
• other relevant information to form marketing strategies.
• Wonks within the deportment budget to develop cost-effective marketing plans tor each product
• or service
• Oversee current offerings and comes up with initiatives tor new products or services
• Conduct market research, sales forecasting and strategic planning to assess and ensure the sale
• and profitability of products.
• Generating new business leads, analyzing market trends and preparing forecasts.
• Engage with marketing staff to develop detailed marketing plans for all media channels and sales teams.
• Oversees marketing department and manage marketing team i.e. hiring, and train and manage
• performance.
• Communicates with various media houses, advertising agencies. printers, and other services to
• help marketing projects come to fruition.
• Maintains knowledge of trends and developments in the market; identifies needs for new products
• and services and makes recommendations to leadership.
• Composes, develops. evaluates, and conducts training on marketing activities. Strategies, and
• policies.
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations
• to bring to senior executives.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Gathers and analyzes information to identify new markets and customers. demand for products
• and services, and efficacy of existing marketing campaigns and strategies.
• Establish marketing goals based on past performance and market forecasts.
• Establish marketing goals based on past performance and market forecasts.
• Conduct pricing research and analysis to ensure competitive product and service pricing.
• Collaborate in the development of new products.
Qualifications
• Negotiate contracts for services needed to execute a marketing strategy.
• Excellent interpersonal and communication skills
• Excellent organization skills
• Excellent Leadership Skills
• Exceptional analytical and problem-solving skills.
• Proficient with Microsoft Office Suite or Google Suite or related software.
• Bachelor's degree in Marketing. Business Administration, or related field with four (4) years of
• experience in corporate organization.
• A master's degree in Marketing or other a relevant field will be advantageous.
• Understanding of the industry sector(s) in which ISL operates
• Extensive knowledge of digital marketing strategies, digital channels, and branding.
• Ability to create, implement, and monitor budgets.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Applying Instructions
Kindly send your application including cover letter, CV and education certificates through hr@tanzaniasecurities.co.tz