About the job

Who we are

Remote work is one of the great equalizers of our time, allowing people to secure employment opportunities from companies around the world, no matter where they were born or where they live. Omnipresent does just that.

We are a customer-focused global employment services partner that can help companies grow their teams in more than 155 countries and territories around the world. How do we do that? Well, through our SaaS platform, OmniPlatform. We help companies (big or small) deal with the complexities involved with hiring global teams remotely, by managing employee onboarding through to offboarding, including legal and compliance, payroll, expenses, and health and benefits.

We also practice what we preach! We are a fully remote company which means we have no head office. Our team of more than 250 people is located in more than 50 countries and territories around the world. This means you can work from anywhere. We provide benefits and support in any global location just as we would for our clients and their remote teams. Our company has a flat structure which means accountability and taking initiative towards your everyday tasks that help further our ambitious company goals.

At a time when remote work is exploding, we’re growing our team to help make global remote work a reality for people everywhere.

The Role

As the maternity cover for our Head of Marketing, you will own our marketing strategy - building out our demand channels and a lead generation engine for the business. Leading a team of 5, you’ll collaborate with Sales, Operations and Finance as well as other stakeholders to fill our inbound pipeline with qualified leads that turn into revenue. We are a non-hierarchical company; you are going to get exposure to all aspects of our business immediately. This is not just a leadership position you need to be comfortable getting hands on, particularly with our Junior PPC Specialist and paid marketing activities (strategy, budget allocation and tracking). We’re at an exciting inflection point with 2024 on the horizon - you’ll get as much accountability as you can handle and have a huge influence on scaling the company.

What You’ll Do

• Develop and execute global go-to-market strategies including goals, metrics for success and integrated launch planning with cross-functional partners.
• Manage a team of channel experts and all marketing activities across paid, organic, email, website optimisations, webinar/events, social, customer and product marketing.
• Execute, manage, and optimise our demand generation including top of funnel awareness, middle of funnel consideration and bottom of funnel conversion.
• Design, execute, and monitor a data-driven, analytics-first growth marketing strategy that is focused on revenue outcomes.
• Deeply involved with product, sales and customer success teams to optimise customer acquisition and retention.
• Collaborate with cross-functional teams to design, implement, and analyse end-to-end experiments across all channels, including A/B testing, personalisation, and creative variations to optimise campaigns and maximise ROI.
• Define and manage the growth marketing budget, ensuring projects deliver a positive ROI, while allowing room for innovative tests and initiatives.
• Significantly increase qualified lead flow and reduce CPL.
• Identify and execute the paid advertising channels to scale rapidly.
• Work closely with our head of marketing operations to ensure marketing intelligence and building a data architecture for understanding the customer journey and identify opportunities for marketing automation, friction and retention
• Oversee agency relationship for SEO and content deliverables
• Lead weekly marketing sprints and create weekly/monthly reports on key success metrics and deliver to the leadership team.

About You

• 8+ years of digital marketing experience, including leading a team of digital marketing professionals.
• Deep expertise in funnel management, lead generation and marketing automation
• Strong understanding of SEO, PPC and product marketing
• Strong understanding of lead scoring, MQL/SQL and revenue operations as well as CRM optimisation
• Data driven mindset with an excellent understanding of marketing intelligence systems and automation platforms
• Experience with platforms like Hubspot, Salesforce, Webflow and others
• Exceptional management and communication skills

Bonus Points If You

• Have experience working in a B2B SaaS organisation
• Product marketing experience

You are the sort of person that...

• Has the passion and ability to work well in a fast-paced, hands-on, rapidly changing environment
• Is highly organised, innovative with impeccable attention to detail, deadline driven and curious
• Is a collaborative leader and strong communicator while working in a remote setting.
• Has strong analytical skills with the ability to use data to drive decisions.
• Ability to thrive in a fast-paced, dynamic environment and adapt to change.

What's in it for you?

• Shared ownership: Being a part of our journey means you'll own a piece of Omnipresent.
• Annual vacation entitlement: We have a flexible leave policy - you may take as much holiday as you like, so long as it is agreed with your manager. As a guidance, we expect people to take at least 33 days per year, including public holidays (or your region's minimum, if greater).
• Flexible working: Work from anywhere in the world! We don’t care where or when you work, as long as the job gets done. We are genuinely as flexible as the work allows.
• Development: Training, coaching, and an environment that promotes career ambition and progression.
• Work environment: We are fully remote, allowing you to work from wherever you live in a flexible manner.
• Parental leave: For employees that have been with us for 12 months by their due date, we offer 6 months of fully paid parental leave for the primary caregiver, followed by statutory for your region. Secondary caregivers that have been with us for 12 months are entitled to 8 weeks fully paid parental leave.
• Wellbeing: Mental health and wellbeing support and services through Plumm
• Home office setup: It should go without saying that we will provide you with the equipment you need to work from home in the same way you would if you were in an office. We will provide you with the home office equipment you need to enable you to work effectively wherever you are, including covering internet costs.
• Education: We believe in helping you maximise your potential to deliver maximum impact. Get access to books, courses, mentors and learning plans to help you be your best and do your best!
• Additional benefits: we offer additional benefits that vary from region to region, such as medical, life insurance, pension/retirement funds and more - please ask your Talent Partner when you speak with us!