About the job

Triobook is an online platform that helps college students buy and sell textbooks. Triobook is looking for a Digital marketing specialist who will take our social media content, SEO/SEM and strategy to the next level. In this role, we would like to have someone creative and motivated to join our team.

Digital Marketing Job Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Designs, builds, and maintains our social media presence.

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Identifies trends and insights and optimizes spend and performance based on the insights.

• Brainstorms new and creative growth strategies through digital marketing.

• Plans, executes, and measures experiments and conversion tests.

• Collaborates with internal teams to create landing pages and optimize user experience.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Identifies critical conversion points and drop off points and optimizes user funnels.

• Create content for our social media channels

• Design user friendly websites when needed

• Evaluates emerging technologies.

• Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

• Self-motivated yet customer-focused

• Proficient in marketing research and statistical analysis

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Fluent in English
• Nationality: Tanzanian

Education and Experience

• Bachelor’s or master’s degree in marketing or a related field

• Proven working experience in digital marketing, particularly within the industry

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, SEMRush, etc.)

• Working knowledge of ad serving tools

• Experience in setting up and optimizing PPC campaigns on all major search engines

• Working knowledge of HTML, CSS, and JavaScript development and constraints