JOB DETAILS:

Job Summary;
Our client is looking for a creative, analytical, and experienced Digital Marketing Specialist to join their team! As a Digital Marketing Specialist, he/she will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of their digital strategies.

Responsibilities;
• Developing and implementing a digital marketing strategy, Brainstorming new and creative growth strategies
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Creating visual concepts for promotional activities, Designing, building and maintaining our social media presence.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Plan, execute, and measure experiments and conversion tests.
• Managing the digital marketing calendar
• Maintaining the online presence and reputation of the company
• Overseeing the creation and maintenance of social media content
• Tracking digital marketing performance, identifying trends and insights, and optimising spend and performance based on the insights
• Creating and updating digital marketing reports
• Overseeing the digital marketing budget
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.

Requirements
• Minimum of a bachelor’s degree in digital marketing or a similar field
• Minimum of 3 years of experience as a Digital Marketing Specialist or similar role, Proven working experience in digital marketing
• Experience with digital marketing automation software
• Demonstrable experience leading and managing SEO/SEM, marketing database, mail, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with Google Ads and Google Analytics
• Knowledge of web publishing
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints