Our client is seeking an experienced B2B Content Marketing Manager to join their team and lead efforts in creating compelling B2B healthcare content that positions them as thought leaders in the healthcare industry.

Responsibilities:

As a B2B Content Marketing Manager, you will be instrumental in establishing the brand as an industry thought leader.

Your responsibilities will include:

• Content Creation: Develop high-quality content for LinkedIn, blog posts, and SEO that showcases our expertise and establishes us as thought leaders in the healthcare sector.
• Cold Outbound Campaigns: Plan and execute cold outbound campaigns, meticulously tracking metrics such as click-through rates (CTR) and meetings booked.
• Domain Warm-up: Implement strategies to warm up domains for effective email outreach, ensuring optimal email deliverability and engagement.
• Outbound Email: Utilize tools like Apollo to execute outbound email campaigns, engaging potential B2B clients effectively.
• Lifecycle Marketing: Devise and execute lifecycle marketing strategies to nurture and convert leads, expertly guiding them through the sales funnel.

To excel in this role, you should possess:

• 4+ Years of Experience: At least four years of experience in B2B content marketing, with a strong focus on creating content that positions you as an industry thought leader.
• Healthcare Industry Knowledge: Ideally, prior experience working in the healthcare sector or a deep understanding of healthcare-related topics.
• Cold Automated Email: Proficiency in executing cold email campaigns using automation tools and strategies.
• Domain Warm-up: Experience in domain warm-up techniques to ensure successful email outreach.
• B2B Healthcare Content: Exceptional writing skills with the ability to craft engaging and informative B2B healthcare content.

Reporting Structure:

In this role, you will report directly to the Founder, working closely to align content and outreach strategies with the company's vision and goals.

Success in this Role:

Success in this role will be measured by your ability to:

• Elevate our company's profile as a thought leader in the healthcare sector through compelling content creation.
• Drive successful cold outbound campaigns, track CTR, and achieve measurable results in booked meetings.
• Ensure high email deliverability and engagement by effectively warming up domains.