About the job

Are you ready to have an impact?

Publitas empowers businesses to deliver paperless discovery-commerce experiences that engage, inspire, and have the potential to reach more customers than was ever possible. We combine a healthy dose of persistence with the will to embrace crazy ideas and push new boundaries. Guided by a desire to do things better, we want to improve the world around us.

We are seeking an experienced Marketing Lead to contribute to revenue growth by driving demand generation, customer acquisition, and brand awareness.

Your Key Responsibilities:

• Customer growth (Demand and Lead Generation)
• Marketing CaC and ROI
• Brand awareness
• Marketing tech stack

You will fulfill these responsibilities by:

• Strategic Development and Execution: Spearhead the development and implementation of Publitas' marketing plan, strategy, and tactics. This involves refining the company's positioning, go-to-market strategy, and market segmentation in collaboration with the executive team.
• Team Management and Leadership: Build, manage, and lead a high-performing marketing team. This includes overseeing freelancers and ensuring their deliverables align with company goals.
• Marketing Campaigns and Budget Management: Identify, plan, and execute impactful marketing strategies, materials, and campaigns. Manage the marketing budget and expenditures effectively.
• Sales and Product Alignment: Collaborate closely with the sales and product growth departments to align strategies and drive lead generation KPIs by increasing sales accepted leads.
• Market Analysis and Competitor Strategy: Conduct thorough market analysis to understand competitors and devise effective counter-strategies.
• Communication and Engagement Optimization: Utilize tools like Intercom/Hubspot to optimize communication and improve marketing effectiveness. This also involves owning and optimizing retention strategies for self-service customers.
• Target Audience Identification and Creative Marketing: Identify global target audiences and develop creative marketing ideas for acquisition and engagement. This includes leading global content strategy and creating engaging content for various platforms.
• Brand and Relationship Management: Maintain brand standards across all marketing and communication channels. Establish and manage global referral plans, and build relationships with key partners, influencers, and PR agencies for effective brand storytelling.
• SEO and Content Strategy: Develop and execute SEO strategy using tools like WordPress and other SEO tools. Develop a yearly content strategy aligned with product growth goals.
• Website and Marketing Tech Management: Ensure website optimization for conversion rate optimization (CRO) and SEO. Manage and strategically grow the marketing tech stack and oversee website maintenance for optimal functionality.
• Data Analysis and Reporting: Lead data collection, analysis, and interpretation for market forecasts and reports. Track and report ROI across marketing activities.
• Marketing Automation and Customer Engagement: Establish marketing automation systems and utilize marketing automation tools for customer engagement.
• Conversion Strategies: Focus on conversion strategies from trial to customer.
• Event Participation and Networking: Identify and participate in relevant industry events and conferences.

Your KPIs:

• Revenue Growth
• Lead Generation (quantity, quality, and conversion rates)
• Customer Acquisition Cost (CAC)
• Return on Investment (ROI)
• Marketing Qualified Leads (MQLs)
• Conversion Rate
• Brand Awareness
• Website Traffic and User Engagement

This challenge will suit you if:

• 5+ years in B2B SaaS marketing leadership roles in a global capacity.
• Understand B2B SaaS marketing (in the retail and eCommerce industries) inside-out, including recent trends in product-led growth and go-to-market strategies.
• Experience growing from 1M ARR to 10M ARR (and, ideally, beyond).
• Has previously owned and delivered on a lead/opportunity KPI.
• Relevant Martech experience. The ideal candidate can build the marketing tech stack, including setting up the attribution models and experience with implementing marketing automation systems (e.g., Marketo, Autopilot, Hubspot, etc.).
• Experience working across the entire SaaS marketing funnel (customer acquisition, conversion, and re-engagement) across the whole marketing mix, including online and offline channels.
• Background in demand generation marketing tactics.
• Demonstrated ability to increase qualified lead volume.
• Experience in brand building and managing a PR agency.
• A background in owning and managing a budget, forecasting, and delivering on monthly goals of spending, CPL, CPA, CAC, ROAS, and retention.
• A strong strategic thinker who can translate quantitative and qualitative data/insights into solid marketing strategies and a highly organized "doer" with a data-driven mentality and a bias towards action and actionable results that can drive effectiveness and efficiencies over time.
• Deep expertise in ad/web/email reporting and analytics platforms, such as Google Ads/Analytics, LinkedIn, Salesforce, Hubspot, etc.
• Experience working for a matrix organization.
• Experience in an early growth-stage company is highly preferred.
• Thrives in a lean, entrepreneurial environment. Comfortable putting hands on the keyboard as necessary to drive progress in a lean start-up environment.

Bonus:

• A Bachelor's Degree in Marketing, Business, or a related field.
• Experience collaborating with diverse, geographically dispersed teams (preferred).
• Experience in the US Market.

What we provide to help you achieve results:

• Competitive compensation.
• Twenty-five vacation days per year and your National Holidays off.
• A contract of indefinite duration.
• Work from anywhere you desire.
• A monthly shared office space/co-working allowance.
• A one-time home office setup stipend.
• A top-of-the-line MacBook.
• Monthly wellness allowance to stay healthy while working remotely.
• Annual retreats in some of the greatest cities in the world.
• Free books in Kindle and Audible store.
• We'll challenge and support each other through 1-1 sessions to get the most out of your and our potential.