Conceptualized and designed a standardized in-country branding guidelines for Group approval

Conceptualized and designed standardized product communication templates for the company Lubricants portfolio

Conceptualized and designed the first social media account and communication calendar (Facebook, Twitter and Instagram)

Conceptualized and designed the retail outlets look and feel for and partnering distributors for Group approval

Conceptualized and designed and created the first in-country company profile

Designed and produced the first branded annual calendar

Conceptualized and designed a standardized in-country branding guidelines for Group approval.

Conceptualized and designed standardized product communication templates for the company Lubricants portfolio

Conceptualized and designed the first social media account and communication calendar (Facebook, Twitter and Instagram)

Conceptualized and designed the retail outlets look and feel for and partnering distributors for Group approval

Conceptualized and designed and created the first in-country company profile

Designed and produced the first branded annual calendar

Ensured the branding guidelines were consistent throughout product lines, across regional offices, collateral, printing and promotional materials and event messaging.

Managed Web content, updating product and company information and collaborating with freelance writers to create online content and press releases.

Wrote and edited copy for all emails, web content, blog, marketing collateral and public relations.

Researched, recommended, scheduled and coordinated all aspects of company participation in Telcom and communication industry trade shows and events.

Produced marketing collateral for product and services, presentation, trade shows and other events

Designed and implemented new product launch programs including press releases, hotspots lead collection, digital advertising, product previews and sales promotions to current and prospective customers.

Developed and managed marketing communications strategy and tactical execution to improve acquisition, shop footfall, retention and brand loyalty.

Manage Marketing and Communication department's $118,715 budget.

Analyzed consumer behavior, demographics and determined customer personas to produce targeted sales activation and promotional initiatives to reach target audiences across the Smile
network (7regions).

Oversaw the overall marketing and communication functions

Prepare and managed all fleet and route launches across the Airline network

Worked with sales and network departments to manage marketing initiatives in promoting the airline routes, newly introduced fleets, onboard service, ticket sales and seat promotions.

Evaluated consumer preferences and behaviors through mystery shopping and customer feedback surveys via inbound calls, in-flight questionnaires and Travel agencies feedback.

Recommended and collaborated with various internal teams to develop new web content and marketing materials to help inform and engage passengers.

Managed internal communications calendar and planned promotional materials to support training events and trade shows.

Generated press releases and participated in interviews with Network Head to ensure coverage of all launches.

Increased awareness and brand exposure by developing passenger engaging collateral, onboard merchandise, re-evaluated the in-flight magazine content, look and feel to improve the on-board passenger comfort.

Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.

Reduced marketing costs by introduction of barter partnerships with vendors, introduction of in-flight advertising and monitoring budgets.

Ensured the branding guidelines were consistent throughout product lines, across regional offices, collateral, printing and promotional materials and event messaging.

Worked with sales and network departments to manage marketing initiatives in promoting the airline routes, newly introduced fleets, onboard service, ticket sales and seat promotions.

Evaluated consumer preferences and behaviors through mystery shopping and customer feedback surveys via inbound calls, in-flight questionnaires and Travel agencies feedback.

Recommended and collaborated with various internal teams to develop new web content and marketing materials to help inform and engage passengers.

Managed internal communications calendar and planned promotional materials to support training events and trade shows.

Generated press releases and participated in interviews with Network Head to ensure coverage of all launches.

Increased awareness and brand exposure by developing passenger engaging collateral, onboard merchandise, re-evaluated the in-flight magazine content, look and feel to improve the on-board passenger comfort.

Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.

Reduced marketing costs by introduction of barter partnerships with vendors, introduction of in-flight advertising and monitoring budgets.

Ensured the branding guidelines were consistent throughout product lines, across regional offices, collateral, printing and promotional materials and event messaging.

Crafted strategies for marketing teams, including Digital, Advertising, Communications, Creative and CSR initiatives.

Prepared and managed monthly, quarterly and annual budgets and annual report for the Marketing department.

Prepared, executed and monitored marketing targets and present on monthly and quarterly Board meetings.

Designed brand positioning and communication strategies.

Managed company event participation in related market trade

Designed and distributed product literature for Operations and Sales departments according to strategic objectives and plans.

Identified opportunities to reach new market segments for sales team to boost acquisition and brand awareness across the 21 regions of operations.

Participated in the quarterly board meeting to present department performance and budget.

Maintained brand integrity across marketing initiatives and communications in the 21 regions of operations and in Djibouti branch.

Spearheaded branch and product launches (Djibouti, and other 10 in Dar es Salaam) and corporate events and press conferences.

Supervised Board of Directors’ quarterly meetings.

Rebranded the Bank's overall website

Put in place CSR policy

Standardized the brand guidelines across the product lines, regional offices and promotional materials.

Draft product and marketing messaging in in line with the brand language.

Collaborated and reported to the Head of Corporate Affairs and Communication at the Headquarters in Kenya.

Managed Web content, updating product and company information across the Bank communication mediums and collaborating with freelance writers to create online content and press releases.

Oversee the overall Bank communication needs

Designed and produced marketing collateral for product and services, presentation, trade shows and other events.

Worked with cross-functional team members to develop and implement marketing plan.

Develop regional and segment-specific messaging and content management strategies to amplify a consistent message across the organization.

Led proactive media relations efforts, working with staff and online influencers to identify news generation opportunities aimed at increasing visibility.

Executed brand building plans, affiliations and programs including yearly activity calendar.

Briefing and Overseeing through-the-line agency creative executions

Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offers.

Secured, booked and managed publication of Corporate advertising bookings.

Followed up invoicing and collection of payment of published advertising.

Assisted with the publicity efforts, planning and execution of special events and programs, with an emphasis on press conferences, interviews, conferences and trade shows.

Proactively managed client correspondence and recorded all tracking and communications.

Worked to develop network by identifying and pursuing new leads, attending industry events and building rapport with clients.

Brought in new advertising customers by prospecting regionally through special zonal editorial initiatives.

Elected Head of residence president for the entire term of study.

Member of the Diaspora Student organization, Student Union leaders and University volleyball team.

Coursework in video shooting and editing, Compton Kiss FM presenter and GreenHills Mortgage Company conducting telemarketing survey.

Placement at TK Maxx as floor assistant

Internship placement at the UN Mission in Kosovo - Pristina working with the media department on special coverage of Minority Return, abandoned children, translations and missing persons’ body exhumations projects.