About the job

My client is launching a new and exciting fashion game experience where individuals from all backgrounds can connect, express themselves creatively, and find inspiration. They aim to provide a space for players to confidently showcase their uniqueness and get a sense of belonging shaped by their community, in an environment developed in partnership with Unity.

If you know the gaming landscape like the back of your hand and can slay it with your digital marketing prowess, this role is for you!

As a User Acquisition (UA) Manager, you'll play a pivotal role in driving user growth and maximizing ROI; from planning and executing campaigns to analysing performance and optimizing ad creatives. This role requires a strategic mind, analytical skills, and creative flair.

Responsibilities:

• Strategy: develop and implement innovative UA strategies to drive growth and increase the user base, including identifying target audiences, defining KPIs, and outlining the budget and resources required.
• Campaign planning and execution: unleash your marketing wizardry and craft captivating campaigns across various channels such as social media, mobile advertising networks, influencer partnerships, and app store optimization.
• Channel optimization and budget management: use your analytical prowess to measure and track campaign performance, identify high-performing channels, adjust bids and budgets, to improve the efficiency and maximize ROI.
• Performance tracking and reporting: monitor and analyse on key metrics such as conversion rates, lifetime value (LTV), return on ad spend (ROAS) and cost per install (CPI). Report and make data-driven decisions for future optimizations.
• A/B testing and optimization: conduct A/B tests to optimize ad creatives, landing pages, and targeting strategies. Identify the most effective combinations that drive UA and conversion.
• Build and manage the relationships with all of the key UA partners to ensure the best outcomes and competitive advantages.
• App store optimization (ASO): improve the game's app store visibility, increase organic downloads, and drive user acquisition efforts.
• Collaboration with cross-functional teams: collaborate with dynamic teams of fashion-forward thinkers to align user acquisition efforts. Provide insights based on UA data to improve product features, user experience, and retention.
• Market intelligence: conduct market research and stay up to date with latest trends and user preferences, and make a lasting impact in the dynamic realm of fashion gaming.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience of min. 4 years in UA, growth marketing, or digital marketing in the mobile gaming industry.
• Proficiency in using UA tools and platforms such as Facebook Ads, Manager, Google Ads, App Store Optimization (ASO) tools, attribution platforms, etc.
• Strong analytical skills, A/B testing methodologies, and project management skills.
• Excellent English written and verbal communication skills.
• Creative superpower that allows you to think outside the box, passion for gaming and staying up-to-date with the latest trends, developments, and emerging technologies.
• What we offer:
• Environment: You will work in a fast-paced working environment in a centrally located office in Zurich, Switzerland. Remote work is also possible.
• Insights: You will be exposed to the most exciting new technologies and innovative business models.
• Culture: You will work in a dynamic, dedicated and international team with flat hierarchies and lots of space for your own ideas.

Please send me your resume to dan@ingamerecruitment.com