JOB DETAILS:

The Trade Marketing & Activation Officer is a critical field-based marketing role responsible for driving grassroots lottery engagement through targeted activations, edutainment campaigns, retailer support, and regional presence across all regions. The role supports national sales goals by converting foot traffic into ticket sales, educating the public on how to play national Lottery games, and building brand trust through physical interaction, local relevance, and entertainment.

ACADEMIC QUALIFICATION

• Bachelor’s degree in marketing, Commerce, Communications, or Event Management
• Diploma in Event Coordination or Sales & Marketing (advantageous)

RELEVANT EXPERIENCE

• 3-5 years in activations, field marketing, trade marketing, or BTL campaigns
• Proven experience in managing activations across regions and working with retailers
• Experience in FMCG, entertainment, or gaming industries preferred
• Valid driver’s license and willingness to travel regionally