Social Media Marketing Specialist

at Digital Maarifa
Location Dar es Salaam, Tanzania, United Republic of
Date Posted December 3, 2022
Category Advertising
Sales and Marketing
Job Type Full-time
Currency TZS

Description

About the job

Analyze customer expectations according to past social media activity
Develop social media campaigns
Define KPIs and KRAs for social media campaigns
Update social media content across all channels
Engage with customers and followers
Use social media marketing tools such as Buffer and Hootsuite etc
Monitor campaigns and analyzes data obtained
Monitor SEO and web traffic metrics
Establish relationships with social media influencers to develop a strong network
Develop content or get it done by content developers
Keep an eye on social media trends
Communicate effectively to all stakeholders including senior management and content developers

Skills and Qualifications
minimum skills and qualifications required:

Experience as a social media manager or a similar role (Digital Marketing )
Experience in creating social media strategies
Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Excellent verbal and written communication skills
Craft engaging content
Organized and able to multitask