A Social Media Marketing Officer is responsible for executing social media marketing strategies to increase brand awareness, engage audiences, and drive traffic and conversions. They create and curate content, manage social media accounts, interact with followers, and analyze performance metrics to optimize campaigns. The role involves implementing social media tactics across various platforms and collaborating with team members to achieve marketing objectives.

Key Responsibilities:

Content Creation and Curation:

• Develop engaging and relevant content for social media channels, including text, images, videos, and infographics.
• Curate user-generated content and industry-related articles to share with followers.
• Ensure that all content aligns with the brand's voice, style, and messaging guidelines.

Social Media Management:

• Manage and maintain the organization's presence on social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Monitor social media channels for mentions, comments, and messages, and respond promptly and appropriately.
• Engage with followers by liking, commenting, and sharing relevant content.

Campaign Execution:

• Assist in the planning and execution of social media marketing campaigns, including content calendars, scheduling, and monitoring.
• Collaborate with team members to develop creative concepts and messaging for campaigns.
• Implement paid advertising campaigns on social media platforms, including audience targeting and ad optimization.

Community Building:

• Build and nurture relationships with followers and influencers within the target audience.
• Participate in online conversations and communities relevant to the brand to increase visibility and engagement.
• Identify opportunities for partnerships and collaborations with other brands or influencers.

Analytics and Reporting:

• Track and analyze key performance metrics for social media campaigns, such as reach, engagement, click-through rates, and conversions.
• Generate regular reports to assess the effectiveness of social media efforts and provide insights for optimization.
• Use data-driven insights to make informed decisions and adjustments to social media strategies and tactics.

Stay Updated on Trends:

• Keep abreast of the latest trends, best practices, and innovations in social media marketing.
• Monitor competitor activity and industry developments to identify opportunities and challenges.
• Continuously seek opportunities to enhance social media strategies and tactics based on emerging trends and insights.

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media marketing, preferably in a clothing retail industry.
• Strong understanding of social media platforms, algorithms, and trends.
• Excellent written and verbal communication skills.
• Creativity and ability to generate engaging content.
• Proficiency in social media management tools and analytics platforms.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Team player with the ability to collaborate effectively with cross-functional teams.