SEO Review and Recommendations Brief

Overview:

We are seeking an experienced SEO specialist to conduct a comprehensive review of our website and business. The goal is to optimise our online presence to maximise organic reach and improve search engine rankings. This brief outlines the scope of the project and provides guidance on key areas for review and recommendations.

Objectives:

• Assess the current SEO performance of our new website and identify areas for improvement.
• Provide actionable recommendations to optimise website content, structure, and technical elements for better visibility in search engine results.
• Identify relevant keywords and topics to target in our website content, blogs, and other digital marketing efforts to attract our target audience effectively.
• Enhance our overall online presence and increase organic traffic and conversions.

Scope of Work:

• New Website Audit (not the current website):

• • Review on-page elements such as meta tags, headings, and content quality.
  • Assess technical aspects, including site speed and mobile-friendliness.
  • Identify any issues with indexing, crawl errors, or broken links.
  • Keyword Research:

• • Conduct keyword research to identify high-volume and relevant keywords related to our business, products, and services.
  • Analyse competitor keywords and search trends to uncover opportunities for targeting.
  • Provide a list of recommended keywords and phrases to integrate into website content and blog posts.
  • Content Strategy:

• • Review existing website content and blog posts for SEO effectiveness and relevance to target keywords.
  • Suggest topics for new blog posts and content ideas based on keyword research and industry trends.
  • Backlink Analysis:

• • Evaluate the quality and quantity of backlinks pointing to our website.
  • Identify opportunities to acquire high-quality backlinks from reputable sources within our industry.
  • Provide recommendations for link-building strategies to improve domain authority and search rankings.

Timeline:

• Two weeks.

Budget:

Please provide an estimate of the costs for this task.