CoachHub is on a mission to democratise coaching for all career levels worldwide. We need an amazing team to achieve this, so we’re bringing together kind, smart and highly-skilled people from all corners of the globe.

If you'd like to shape the success story of a fast-growing, award-winning company and the leading global digital coaching platform - get in touch!

Senior PR & Social Media Manager (m/w/d)

Location: Flexible – Remote from Europe/Hybrid from Berlin

Reporting to: Head of Brand

Your mission

As our Senior PR & Social Media Manager, you’ll be the voice of CoachHub across public channels – amplifying our brand narrative, building meaningful media relationships, and creating social content that sparks conversations. You’ll sit at the intersection of strategy and storytelling, playing a key role in shaping how the world sees and engages with CoachHub.

As part of the Brand team, you’ll manage our external agencies and collaborate closely with cross-functional stakeholders — including C-level leaders and in-house experts — to drive global visibility, credibility, and community.

Key Responsibilities

PR & Media Relations

• Craft and execute a global PR strategy that supports business priorities and builds brand awareness in key markets
• Cultivate and maintain strong relationships with media, journalists and influencers
• Own all PR operations, from crafting press releases and media pitches to coordinating interviews, thought leadership, and speaker opportunities
• Partner with internal stakeholders to proactively identify and elevate impactful stories
• Manage sensitive topics with grace, agility, and aligned messaging and avoid crisis

Organic Social Media Strategy & Management

• Develop and implement a data-driven, multi-channel social strategy that enhances brand visibility and engagement
• Ideate compelling, on-brand content that reflects our mission, celebrates our community, and keeps us top of mind
• Oversee social media planning, content calendar, community management, and reporting
• Partner with internal experts and coaches to bring authentic, expert voices to our channels
• Monitor trends and performance to continuously refine and evolve our approach

Brand Reputation & Thought Leadership

• Position CoachHub as a category leader by amplifying executive visibility, scientific credibility, and client success stories
• Create strategic campaigns aligned with key milestones such as product launches, funding, partnerships, and reports in collaboration with key stakeholders (e.g. PMM)
• Own award submissions, podcast participation, guest articles, and external communications that elevate CoachHub’s brand authorit

Who You Are

Experience & Qualifications

• 5+ years of experience in PR, communications, and/or social media, ideally in a B2B or tech scale-up environment. Experience in the field of HR or people development is a huge plus.
• Proven track record of driving PR campaigns that land media coverage and increase brand visibility
• Experience running high-impact, multi-channel social strategies – from planning to execution and reporting
• Proficiency with Interview briefings for executives
• Experience in coordination with Internal Comms Team in regards with employer branding/other initiatives
• Strong network of media contacts is a plus
• Fluency in English at a native or near-native level is required, and proficiency in German and/or French is a plus.

Skills & Attributes

• Storyteller & Strategist: You know how to turn complex ideas into compelling narratives, aligned with brand and business goals
• Brand Champion: You protect and project brand values and tone in every word, every post, every interaction
• Results-Driven: You use insights to inform decisions, measure success, and iterate for impact
• Collaborative: You work well across teams, geographies, and disciplines – and bring people along the journey
• Agile & Creative: You thrive in a fast-paced environment and love testing new formats, channels, and ideas

Why Join CoachHub

• Make an Impact: Play a pivotal role in how the world perceives and connects with the global leader in digital coaching
• Global Reach: Be part of an international team united by a shared purpose and diverse perspectives
• Personal Growth: Access coaching and continuous learning to support your development – professionally and personally
• Hybrid Flexibility: Work remotely, hybrid, or from one of our global hubs – whatever supports your well-being best
• Competitive Package: Attractive salary, benefits, and the opportunity to participate in our equity program

About CoachHub

CoachHub is your trusted global talent development platform. We enable behavioral change with world class coaching delivered through our state-of-the-art digital platform. Every day, we reinvent people development to support individual, collective and organizational transformation.

Our scientific, holistic coaching approach has been formulated by our Innovation Lab, a collective of in-house learning experts, behavioral scientists and a dedicated Science Council of research leaders from around the world. Together, they leverage scientific evidence and platform insights to maximize business impact and drive innovation at CoachHub.

Our global pool of over 3,500 certified business coaches in 90 countries offer coaching sessions in over 80 languages to more than 1,000 enterprise clients across six continents and are supported by our international team of over 400 dedicated CoachHubbers.

We provide personalized, one-on-one coaching at scale with our AI-enabled technology platform that offers a simple and elegant user experience and a seamless coaching journey.