JOB DETAILS:
Sales and Marketing Manager
Studies the dealership's customer base and the automotive retail market in the area to develop effective programs for soliciting business

Duties
• Manage marketing efforts for brand position
• Lead the implementation of all tactical marketing strategies.
• Manage marketing activities to help drive lead generation across all marketing touch points.
• Participate with Agency senior leaders in strategic planning, contributing to the overall vision and direction for all of the Automotive related marketing programs.
• Develop and implement marketing strategies and tactics to achieve targeted new sales and revenue goals.
• Monitor actual new business results versus plan and respond to both positive and negative trends with revised tactics. Work closely with partners and the Business to measure and adjust existing programs or develop new, more effective tactics, as necessary.
• Assess existing programs and recommend strategies and tactics to help create broad impact, scalable and efficient marketing strategies to reach business line goals.
• Work with internal and external stakeholders to build and implement marketing programs in order to achieve the annual new revenue goals
• Achieve cost efficiencies by overseeing all marketing messaging and ensure messaging is consistent with the brand message to leverage the marketing dollars spent including partnering with internal and external partners to maximize resources and enhance the business line messaging across all channels.
• Partner with internal legal counsel for review of all marketing materials.
• Build strategic alliances with relevant internal and external organizations and media partners to optimize efficiency of marketing efforts.
• Oversee all programs and initiatives that transpire through the marketing services department or external partner services such as special events, advertising, direct response programs, sales support, digital activity, sponsorships, social media implementation, media relations, website presence, client proposal templates and problem solving.
• Provide marketing expertise, counsel and consultation to Business Line Leadership and Sales to strengthen sales efforts.
• Work to develop partnerships within the team to optimize marketing efforts.
• Present new strategies for acquiring new audiences and retaining existing audiences to senior management.
• Understand and maximize target audience segmentation throughout all marketing tactics to implement a multi-tiered target audience strategy for lead and client acquisition efforts.
• Work with the Business Line to assist in client retention tools and programs.
• Communicate with outside vendors regarding advertising and marketing.
• Develop and execute on messaging based on the marketing customer journey.
• Other duties as assigned.

Minimum Qualifications:
• Bachelors’ degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree.
• 4-5+ years’ experience with automotive marketing (preferred), direct marketing, and digital marketing.
• Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results.
• Superior written and oral communication skills
• Ability to interact with senior management; strong interpersonal and leadership skills.
• Ability to analyze results and identify and implement strategies to improve business results.
• A high degree of professionalism and integrity.

Apply to Karen.kampekete@cdl.co.tz