About FYRE dry gin
FYRE Dry gin is a premium gin crafted and bottled in the mountains of Usambara. It represents authentic Tanzania pride, with a bold taste and a story rooted in the mountain heritage, adventure and freedom.
We boost of fast growing popularity as a premium gin, and it goes without saying that we have taken the gin market by storm in Lushoto so far.

Target Market
Youth aged 21 - 35, lifestyle-driven consumers
Core Identity
Local pride, nightlife culture, boldness and expression

Our channels
On-premise (clubs, bars, local drinking places, youth filled places)
Off-premise (wholesalers, retailers, liquor shops, grocery shops)

Our B2B base
100+ businesses actively buying FYRE in a month

Ideal Candidate for the role
You should have:
We’re looking for a self-driven, high-performing sales professional with a proven track record in introducing and scaling alcohol brands—particularly gin—in new or emerging markets.

• 3+ years of experience in alcoholic beverage sales within Tanzania’s strong markets for gin.
• A strong network of distributors, wholesalers, and on/off-premise accounts (bars, restaurants, liquor stores) in key gin markets.
• Ability to use data in making key strategic decisions.
• A solid understanding of regulatory and compliance frameworks in Tanzania’s alcohol distribution channels.
• Experience launching or positioning gin brands in highly competitive environments.
• Fluency in Swahili and English and knowledge of regional market trends and consumer behavior.
• A passion for storytelling and brand-building, with a hands-on approach to execution.

Key Responsibilities

• Ensure monthly achievement of the sales target
• .Evolve with new ideas to ensure continuous growth and competitiveness of our brand
• .Lead market entry strategies across key markets and regions in Tanzania (starting with Lushoto, Tanga, Rombo, etc.)
• .Identify, recruit, and onboard new distributors, retailers, and hospitality partners
• .Conduct product education, sampling activations, and in-market promotions
• .Regularly report sales progress, customer feedback, and competitor insights
• .Maintain and grow relationships with key accounts to ensure recurring orders
• .Execute trade marketing and promotional initiatives for volume and brand visibility

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Key Performance Indicators (KPIs

• )Sales Volume Growth – Monthly and quarterly sales targets by reg
• ion.New Account Acquisition – Number of new distributors, retailers, or bars onboarded per mo
• nth.Sell-through Rate – Speed and frequency of stock turnover in key accou
• nts.Market Penetration – Number of active cities/towns with FYRE Gin availabil
• ity.Customer Retention Rate – Repeat orders from B2B clie
• nts.Promotional Execution – Number and effectiveness of sampling activations or trade events organi
• zed.Brand Visibility Score – Number of branded outlets, shelf space secured, and POS materials deplo
• yed.Feedback Loop – Quality and timeliness of customer and competitor feedback repor