(i)  (i)Several years of relevant work experience in public relations, communications, marketing, or related fields.

(ii)Previous experience in managing public relations campaigns, media relations, and crisis communications.

(iii)Proven track record of successfully handling media inquiries and building positive relationships with media outlets.

(iv)Experience in developing and implementing public relations plans to enhance the image of the Tanzania Tourist Board, and as reputable Tourism Destination

(v) Knowledge of the tourism industry and its unique PR challenges and opportunities.

(vi)Ability to devise strategic PR plans aligned with the Tanzania Tourist Board's objectives.

(vii)Excellent written and verbal communication skills for crafting press releases, media pitches, and PR materials.

(viii)Demonstrated leadership skills to oversee a team responsible for public relations efforts.

(ix)Experience in managing and mentoring PR professionals to achieve PR objectives.

(x)Experience in handling crisis communications and maintaining a positive public image during challenging situations.

(xi)Creative approach to PR campaigns and strategies to attract media attention and engage audiences.

(i)Building and maintaining relationships with journalists, editors, and media outlets to secure positive coverage of Tanzania's tourism offerings. This involves crafting press releases, organizing press conferences, and responding to media inquiries.

(ii)Developing compelling content, including articles, blog posts, videos, and social media updates, to show case the beauty and uniqueness of Tanzania as a tourist destination. The content should be tailored to various platforms and target audiences.

(iii)Preparing for and managing potential crises that could affect the reputation of Tanzania's tourism industry and Tanzania asa destination. This includes developing crisis communication plans and responding effectively to negative events or incidents.

(iv)Collaborating with travel agencies, tour operators, airlines, hotels, and other stakeholders in the tourism industry to create joint marketing campaigns and promotions that drive tourism to Tanzania.

(v)Conducting market research to understand the preferences, needs, and trends of different traveler segments. This helps in tailoring marketing strategies and messages accordingly.

(vi)Managing the online presence of the Tanzania Tourism Board through social media platforms, the official website, and other digital channels. Engaging with online communities, responding to inquiries, and sharing engaging content are crucial aspects.

(vii)Building strong relationships with local communities, government agencies, NGOs, and other stakeholders to ensure that tourism initiatives are aligned with local interests and sustainable development goals.

(viii)Developing and executing creative publicity campaigns that highlight specific attractions, events, or experiences in Tanzania. These campaigns can focus on wildlife safaris, cultural festivals, adventure tourism, and more.

(ix)Tracking the effectiveness of PR campaigns by analyzing metrics such as media coverage, website traffic, social media engagement, and tourist arrivals. Regularly reporting on the outcomes and adjusting strategies as needed.

(x)Keeping internal teams within the Tanzania Tourism Board informed about PR efforts, marketing strategies, and key developments in the tourism industry. Ensuring alignment and coordination among different departments.

(xi)Collaborating with international tourism boards, embassies, and diplomatic missions to promote Tanzania as a tourist destination on a global scale.

Master Degree in public relations or equivalent qualifications from recognized institutions. The Master Degree must be directly related to Bachelor Degree/Advanced Diploma.

Proficiency in English and Swahili, the official languages of Tanzania, other international language such ,as French, Germany ,Chinese etc  will be added advantage

Must have at least eight (8) years and has attained Senior Position level.

Not more than 52 years for those who are in public service and not more than 50 years for those who are not in the Public Service.

Permanent and Pensionable.

TTBSS   11