Responsibilities and duties:

• Planning, developing and implementing effective marketing communication campaigns.
• Using the full marketing mix for the company’s marketing communications
• Writing copy for all marketing collateral, including brochures, letters, emails and websites.
• Understanding the product and customer profile and write thorough specs for each.
• Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
• Producing an accurate summary of total spend at the end of a marketing campaign.
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
• Providing support for marketing events and exhibitions as required
• Uploading marketing material to online libraries, internet groups and social media sites.
• Updating and maintaining the marketing department's documentation and databases.
• Managing events and ordering marketing materials.

Basic Requirements & Qualifications:

• Degree in Marketing would be an advantage or related field.
• Minimum 2 years’ work experience in a similar position.
• Previous work experience in a similar industry (not essential but an advantage).
• Sound understanding of marketing principles.
• Strong copywriting skills and the ability to communicate complex ideas
• Computer proficient with Microsoft Office, Adobe InDesign and Adobe PhotoShop
• Strong project management/organisational skills.
• Ability to use spreadsheets to analyse data and spot trends.
• Understanding of customer segmentation.
• Language: Excellent written and spoken English and Kiswahili
• Must be able to work independently, multi-task, collaborate with a distributed team, be persistent and work under tight deadlines with minimal supervision
• Results-oriented, responsible and strong attention to detail