Western Governors University (WGU) is seeking an experienced and innovative Marketing Manager to lead the development and execution of marketing strategies that promote the university’s mission and offerings. This remote position plays a pivotal role in enhancing WGU’s brand presence, driving enrollment growth, and ensuring consistent engagement with prospective and current students. The ideal candidate will bring a blend of strategic thinking, creativity, and data-driven decision-making to the role.
Responsibilities :
Strategic Planning:

• Develop and implement comprehensive marketing plans to support WGU’s enrollment and brand awareness goals.
• Conduct market research and competitor analysis to identify opportunities and trends in the education sector.
• Define and track key performance indicators (KPIs) to measure the effectiveness of campaigns.

Campaign Management:

• Plan, execute, and optimize multi-channel marketing campaigns, including digital, email, social media, and traditional media.
• Collaborate with internal teams to align marketing initiatives with program launches, events, and organizational goals.
• Manage the marketing budget, ensuring efficient allocation and maximizing return on investment (ROI).

Team Leadership:

• Lead and mentor a team of marketing professionals to deliver high-impact campaigns.
• Foster a culture of collaboration, creativity, and continuous improvement.
• Delegate tasks effectively and ensure timely project completion.

Brand Development:

• Maintain and enhance WGU’s brand identity, ensuring consistency across all marketing channels.
• Develop innovative content strategies to drive engagement and strengthen brand loyalty.
• Build strategic partnerships and sponsorships to expand WGU’s visibility.

Data Analysis and Reporting:

• Analyze campaign performance data and prepare detailed reports with actionable insights.
• Use analytics tools to track user behavior, campaign results, and industry trends.
• Present findings and recommendations to leadership to refine marketing strategies.

We are looking for a visionary and results-oriented Marketing Manager with the following profile:
Educational Background:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s degree preferred).
• Relevant certifications in digital marketing, such as Google Ads, HubSpot, or Social Media Marketing, are an added advantage.

Experience:

• A minimum of 5 years of experience in marketing, including at least 2 years in a managerial or leadership role.
• Proven track record of developing and executing successful multi-channel marketing campaigns.
• Experience in higher education marketing is a plus but not mandatory.

Key Competencies and Skills:

1. Strategic Thinking:
   • Ability to develop and implement long-term marketing strategies that align with organizational goals.
   • Adept at identifying market trends and leveraging opportunities to achieve growth.
2. Digital Marketing Expertise:
   • Deep understanding of SEO, SEM, PPC, email marketing, and social media platforms.
   • Proficiency with tools such as Google Analytics, CRM platforms, and marketing automation software.
3. Creative and Innovative Mindset:
   • Skilled in creating compelling content and campaigns that resonate with target audiences.
   • Ability to think outside the box and bring fresh ideas to the table.
4. Analytical Skills:
   • Strong data analysis capabilities to measure campaign success and make data-driven decisions.
   • Experience using performance metrics and KPIs to optimize marketing efforts.
5. Leadership and Team Management:
   • Proven ability to lead and inspire a team, fostering collaboration and productivity.
   • Excellent delegation and project management skills to ensure timely delivery of objectives.
6. Communication Skills:
   • Outstanding verbal and written communication skills to craft impactful messaging.
   • Strong interpersonal skills to work with cross-functional teams and external partners.

Personal Attributes:

• Self-motivated and able to thrive in a remote work environment.
• Highly organized with exceptional time management skills.
• Adaptable and able to manage multiple projects in a fast-paced setting.
• Passionate about education and committed to promoting WGU’s mission and values.

This profile aligns with the dynamic and innovative approach WGU seeks to implement in its marketing efforts, ensuring measurable impact and sustained growth.