(i)       To manage and coordinate all aspects of marketing locally, regionally and international;

(ii)     To provide the best contact between TTB and its various stakeholders outside Tanzania including tourists, travel agents, tour operators, hoteliers, carriers, Tanzanian Embassies and the media;

(iii)    To prepare and disseminate correct information on Tanzania tourism to tourists, media and stakeholders;

(iv)   To undertake publicity and advertisement measures that will ensure Tanzania tourist attractions and facilities receive the widest possible publicity overseas;

(v)     To maintain regular contacts with local and foreign contacts on issues related to publicizing and advertising Tanzania’s tourism;

(vi)   To identify and recommend to the Director of Marketing the most cost-effective publicity and advertising channels for publicizing Tanzania’s tourism in the regional and foreign markets;

(vii)  To conduct domestic, regional and foreign tourism markets researches, surveys and intelligence;

(viii)To prepare and disseminate reliable information on tourism to tourists, media and stakeholders;

(ix)   To undertake publicity and advertisement measures that will ensure Tanzania tourist attraction and facilities received the widest possible publicity domestically;

(x)     To maintain regular contact with domestic market with issues related to publicizing Tanzanians tourist attractions;

(xi)    To coordinate the production of promotion materials and control distribution to the wholesalers and tourists in the domestic, regional and foreign markets;

(xii)  To respond to requests and enquiries for specific information from local and international agencies;

(xiii)To Oversee and monitor all digital marketing center activities and its implementation; and

(xiv)   To perform any other duties as assigned by superiors.

Master’s Degree in Marketing, Business Administration/Commerce  in Marketing, Tourism, Cultural Anthropology and Tourism , International Business, and Marketing or equivalent qualification awarded by the recognized Higher Learning Institutions. The Master Degree must be directly related to Bachelor Degree/Advanced Diploma.