Marketing Manager
Location | Dar es salaam, Tanzania, United Republic of |
Date Posted | January 6, 2020 |
Category | Hospitality Hotel / Restaurant Sales and Marketing |
Job Type | Full-time |
Currency | TZS |
Description
Job Summary
the Marketing Manager will develop and execute marketing initiatives to drive awareness, which results in improving sales.
- Minimum Qualification: Bachelor
- Experience Level: Management level
- Experience Length: 2 years
Job Description
Main duties:
- Advertising and marketing campaigns
- Public relations
- Online marketing & social media
- Partnership marketing
- F&B Marketing
- Customer relationship management.
Job description:
- To work with the GM and Group Director of Marketing to plan and co-ordinate the yearly marketing plan and budget.
- To co-ordinate printed marketing materials.
- To arrange photo-shoots and other marketing materials.
- To ensure high standards for all promotional material.
- To bring ideas and participate in the preparations for the promotion of Hotel F&B outlets and other services.
- To follow the marketing results and propose corrective actions if needed.
- To keep close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.).
- To maintain the existence of an efficient customer database system (CRM).
- To create lists for key important customers; Patrons, VIPs and repeaters.
- Highly motivated and carrying high degree of character is a must.
- To develop excellent communications channels with the hotel stakeholders (local government, tour operators, corporate etc.)
Public relations:
- To attend, participate in any events which have value to the Hotel, to promote a positive image of the Hotel within the marketplace.
- To foster and maintain excellent lines of communication with all management team and HQ.
- To deal with any guest complaints/comments brought to the attention of the Marketing office, taking all forms of appropriate action to give a positive response.
Digital marketing
- To keep the hotel website updated and ensure that all images, events, and contact details are correct.
- To maintain an active presence on all social media channels and respond to all customers& messages and comments promptly.
- Run social media campaigns within the pre-approved budget.
- Monitor Search Engine results through google analytics tools and work website developer to improves search results.
- Ensure the hotel’s online channels represent correct information about the Hotel.
- Run E-mail marketing campaigns.
- Develop updated digital marketing materials, photos, and videos.