PUSPOSE OF THE JOB

To increase the reach and impact of State Aviation’s profile and visibility through delivery of high value and influential marketing, communications & PR programs in Tanzania and abroad, thereby significantly contributing to an intensive growth strategy of the company.

RESPONSIBILITIES

• Develop and deliver the company’s marketing plan, making sure that the company’s brands are promoted in a professional, stylish and imaginative way to raise awareness of State Aviation’s services and ultimately position the Company’s perception from stakeholder’s view at the highest possible level.

• Develop and deliver marketing campaigns for our services, using your creativity to make it stand out from the crowd.

• Organise and take part in promotional activities at various locations across our operating area.

• Strategize, implement, lead and monitor all the company's media programs as part of raising awareness about the business locally and internationally.

• Devise and carry out customer researches, and evaluate results to shape future marketing programs.

• Manage, analyze and contextualize the website, brochures & company profile’s information and make sure it is updated and constantly improved.

• Utilise company social media pages as a powerful marketing & communications tool. Ensure these pages remain updated with high quality context, stunning branded photos & reflection of current affairs of the business.

• Build reciprocal relationships with external partners, and represent the company professionally in these interactions with a view to developing further business opportunities as well as retaining customers.

• Plan and implement direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation.

• Lead on internal communications so that all State Aviation’s staff are fully aware of new services, and all the other good things taking place across the organisation.

• Identify, develop, implement and monitor additional relevant marketing tools as required.

QUALIFICATIONS

• Master’s degree in marketing or equivalent from a recognised University
• At least 7 years of working experience in e-marketing, communications and/or PR setup
• Grasp knowledge and understanding of the CRM systems, Search Engine Optimization and Web Analytics

SKILLS & COMPETENCIES

• Highly organised, with the ability to work well under pressure
• High level Digital Marketing Skills
• Excellent interpersonal Skills
• Native English Speaker - bilingual will be an added advantage
• Business acumen
• Honesty and high level of integrity
• Consistent Energy and enthusiasm