As a Marketer at Komonoya Japanese Supermarket in Dar es Salaam, you will play a crucial role in driving the brand's awareness, customer engagement, and sales growth.

• Your creative strategies and innovative approaches will contribute to the overall success of the supermarket in the local market.
• You will work closely with the marketing team and store management to implement effective marketing campaigns and initiatives that resonate with the target audience.
• Marketing Strategy Development: Collaborate with the marketing team to create comprehensive marketing strategies aligned with the supermarket's goals and objectives.

Brand Promotion:

• Develop and execute marketing campaigns to promote the Komonoya brand, emphasising its unique offerings, such as Japanese products, culture, and quality.

Customer Engagement:

• Plan and implement strategies to engage and retain customers, including loyalty programs, customer feedback initiatives, and special events.
• Digital Marketing: Manage the supermarket's online presence through social media platforms, the official website, and other relevant online channels. Create engaging content, monitor online conversations, and respond to customer enquiries promptly.

Advertising and Promotion:

• Coordinate advertising efforts, including print media, radio, television, and online ads. Collaborate with external partners, such as advertising agencies, to optimise ad placements.
• Visual Merchandising: Work with the visual merchandising team to ensure that product displays and store layouts are attractive, aligned with the brand, and encourage sales.

Market Research:

• Conduct market research to identify consumer trends, preferences, and competitors. Use insights to refine marketing strategies and stay ahead in the competitive landscape.
• Event Planning: Organise and execute promotional events, workshops, and product demonstrations to attract foot traffic and enhance customer engagement.
• Partnerships and Collaborations: Identify potential partnerships with local businesses, organisations, and influencers to expand the supermarket's reach and enhance brand credibility.

Performance Analysis:

• Monitor the effectiveness of marketing campaigns and initiatives through data analysis and key performance indicators (KPIs).
• Make data-driven recommendations for continuous improvement.

Budget Management:

• Assist in budget allocation for marketing activities and ensure efficient utilisation of resources.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably in the retail or food industry.
• Strong understanding of digital marketing tools, social media platforms, and online analytics.
• Creativity and ability to generate innovative marketing ideas.
• Excellent communication skills in both English and Swahili.
• Proficiency in graphic design tools and content creation is a plus.
• Strong organisational skills and attention to detail.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Knowledge of Japanese culture or language is beneficial but not mandatory.