(i)       To promote investment in tourism

(ii)     sector aimed at enhancing   competitiveness of Tanzania destination;

(iii)    To organize, conduct or coordinate exhibitions and related promotion platforms that aim at promoting tourism in Tanzania;

(iv)   To coordinate and provide technical support and promotion for cultural tourism enterprises and their products;

(v)     To sensitize and support the local communities to benefit from available tourism opportunities;

(vi)   To identify potential business event leads and prepare bidding documents and support the bidding process by providing promotional materials;

(vii)  To promote public and private sector stakeholders’ engagement and collaboration on matters related to meetings, incentive travel, conference and events (MICE);

(viii)To coordinate all international meetings, incentive travel, conferences and events in Tanzania;

(ix)   To provide guidance and support to hosting international meetings, incentive travel, conventions, trade exhibitions and major events organizers by giving contacts of venues, hotels, conference organizers, tour operators and other tourism services providers;

(x)     To identify meeting, incentive travel, conferences and events (MICE) investment development opportunities;

(xi)   To plan educational trips and site inspections to introduce the destination to potential international MICE organizers

(xii)  To be a one-stop shop for all MICE related information;

(xiii)To conduct research, studies and survey which will guide the MICE’s strategies globally and ensuring that stakeholders are kept abreast of industry performance and trends;

(xiv)   To sensitize and prepare the local community before and during site visits/inspections, conferences, conventions, sports events exhibition and group incentives on the importance of MICE activities; and

(xv)To Oversee and monitor all digital marketing center activities related to promotion of MICE and its implementation;

(xvi)      To perform any other duties as assigned by superiors.

Master’s Degree in Marketing, Business Administration/Commerce in Marketing, Tourism, International Business, Economics, International Relations, Business Communication, Public Relations and Marketing or equivalent qualification awarded by the recognized Higher Learning Institutions. The Master Degree must be directly related to Bachelor Degree/Advanced Diploma