Head of Marketing

at Priority Crypto
Location Dar es Salaam, Tanzania, United Republic of
Date Posted March 23, 2024
Category Management
Sales and Marketing
Job Type Full-time
Currency TZS

Description

Position : Head of MarketingHead of Marketing

Our client is looking for a Head of Marketing who will passionately lead all our marketing activities from social media and digital campaigns to advertising and creative projects. In addition to this, you will play a key role in managing and developing their client community across the different channels.

Ultimately, you will spearhead our Marketing function in ways that promote higher profitability whilst encouraging a creative mindset to drive their business and their platform forward.

Responsibilities

  • Craft and execute strategies for all Marketing verticals, including Digital, Advertising, Communications and Creative
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Management, expansion and nurturing of our client's community across all social channels
  • Oversee design branding, positioning and creative
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Analyse consumer behaviour and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Build & lead a team of marketers to develop and execute creative marketing campaigns across multiple web3 channels
  • Craft quarterly and annual hiring plans to build a team
  • Set, monitor and report on team goals
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Weekly and monthly reporting
Required profile for job ad : Head of MarketingRequirements and skills:

  • Work experience as Head of Marketing or Marketing Lead, preferably within Web 3.0 or gaming
  • Experience running successful marketing campaigns
  • Leadership skills with the ability to set and prioritise goals
  • Solid knowledge of web analytics and Google Adwords
  • Experience with CRM software
  • Analytical and data-driven approach to marketing in the web3 space.
  • Knowledge of Blockchain technologies
  • Interested in gaming, web 3, metaverse or similar industries
  • EMEA Timezone
  • Secondary Language

What we offer:

  • Flexible working hours
  • Competitive remuneration package
  • 25 days of paid holidays (Prorated) + paid UK bank holidays
  • Immediate start date
  • Fully remote work

‍‍Please note:

Our client is an advocate of equal opportunity and fervently believes in nurturing diversity and inclusivity. Every application is valued. However, only those shortlisted will be approached for further discussions.

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