Position description

The Head of Marketing will be in charge of all DKT Tanzania Marketing activities incorporating all

product lines. He/she will be responsible for developing the marketing strategy with his/her team to

ensure targets are met and surpassed via a winning strategy that creates even greater health impact.

The primary purpose of the position is to accelerate sales by generating demand and awareness in the

market.

Roles and Responsibilities:

• Strengthen marketing planning through instilling a consistent P&L discipline to all programs
• Manage marketing and graphic design team
• Increase the degree of our data-driven decision making resulting in better consumer and market
• insight, as well as enhanced use of routine monitoring data
• Oversee Trade-Marketing, Graphic Design and Digital/Social Media initiatives
• Leverage technology to update and refresh our marketing mix decisions
• Manage partnerships with Above the Line Agencies;
• Directly oversee relationships and Above the Line marketing (radio, press, TV) implementation
• Drive real operating improvements in Tanzania through direct management of section staff and
• indirect management of field-based marketing teams
• Monitor competitor sales prices for each product line,
• Recommend appropriate commodity prices for each of DKT/T’s products to the CD, taking
• competitor prices and DKT/T’s landed cost into consideration
• Plan, implement and manage below the line/ experiential initiatives in order to expand awareness of
• products in key demographics and geographies

Experience and qualifications

• Bachelor’s degree equivalent International degree in Marketing, Business or Commercial MBA
• Ten years suitable experience in marketing in a similar sector
• Previous management experience
• Strong commercial/business acumen
• Ability to analyze, interpret and extract trends from data
• Experience in Health sector and FMCG
• Proven leadership, with ability to articulate a vision and translate it into reality
• Good management skills

Key performance Indicators

• Marketing Return on Investment

Return on investment, or ROI, allows you to measure how much revenue is being generated

by a specific marketing campaign, as compared to the costs of running the campaign.

• Overall sales Volumes, CYPs, Revenue and profit

Excellent margin management skillset; and ability to focus on specific products generating most impact (whether CYP related / profit related).

Personal Attributes

• Dynamic, creative individual with the ability to show initiative
• Ability to influence and negotiate with colleagues and external parties
• Excellent verbal and written communication skills are essential in both Kiswahili and English
• Pragmatic, “can do” attitude – always looking for solutions
• Organized and time conscious
• Ability to analytically develop and follow procedures
• Good negotiation and bargaining skills
• Good interpersonal and communication skills
• Ability to balance multiple priorities and meet demanding deadlines
• Ability to work both independently and as part of a team.
• Good computer skills in business software (Excel, Word and PowerPoint)
• Integrity and honesty
• Team Work/ Relationships
• Learning attitude
• Communication
• Decision-making / Problem Solving
• Planning & Time Management