As they continue expanding into new markets, we’re hiring a B2B Growth Marketing Lead to own and scale their API and automation go-to-market strategy. This is a high-impact, high-visibility role for a commercially-minded, data-driven marketer who thrives in a fast-paced, product-led environment.

This role is ideal for someone with experience in Product-Led Growth (PLG), a strong experimentation mindset, and a passion for helping businesses discover the power of smart automation.

The Role

As Growth Marketing Lead, you’ll be responsible for crafting and executing the growth roadmap for the company’s API and automation solutions—driving adoption, onboarding, and long-term engagement.

You’ll work closely with Product, Sales, and Revenue Ops to turn features into compelling stories, drive self-serve activation, and scale demand through innovative, test-and-learn campaigns.

Key Responsibilities:

• Develop and lead growth strategies focused on API acquisition and activation
• Own onboarding and product-led adoption journeys
• Run creative, data-backed growth experiments across channels
• Identify and engage the right target audiences—technical and non-technical
• Translate product capabilities into real-world use cases
• Collaborate with cross-functional teams to align growth, product, and sales
• Build and iterate campaigns based on performance data and user feedback