Job Descriptions:

• Responsible for the overall performance in the target regions;
• Develop marketing plans and strategies to achieve OKR of the target regions;
• Monitor the market trend, create, manage, implement, and refine all marketing, community, and social media campaigns in an ongoing basis;
• Identify acquisition, retention, and business opportunities based on data, industry trends, and competitive environment;
• Analyse the effectiveness of various campaigns, and manage spend accountability;
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web / app growth channels;
• Own the hands-on execution of all user acquisition and activation steps and in-app / webpage marketing campaigns (building & sending emails, pulling audience segments, A/B testing & reporting etc.);
• Continuously perform A/B tests and analyse results to develop insights to improve conversion rate, retention and user loyalty;
• Provide on-going reporting on campaigns and revenue impact;
• Ensure high quality and error-free implementation.

Job Requirements:

• 3+ years of experience in user acquisition and activation experience;
• With strong MarTech systems thinking skills - can plan, design and execute complex strategies;
• Relevant acquisition and conversion marketing experience, preferably growing a significant mobile customer base;
• Experience in derivatives crypto exchange will add advantages;
• Experience in analytical and data visualization tools such as Tableau, Google Analytics etc.;
• Experience designing and executing customized campaigns such as email marketing using Sendgrid, Salesforce or Mailchimp;
• Experience in working with cross-functional team including Product, Design and Data team to build and measure campaigns in owned marketing channels that interact with the core product;
• Analytical and process-oriented mindset with good business sense;
• Passion in crypto industry.