We are seeking a skilled and creative Email Marketing Specialist to join our team. In this role, you will be responsible for developing and executing email marketing campaigns to engage audiences, drive customer retention, and boost sales. You will collaborate with various teams to design compelling email content, track campaign performance, and optimize strategies for maximum impact. If you have a passion for digital marketing and a keen eye for detail, we encourage you to apply.
Responsibilities:

• Design, implement, and manage email marketing campaigns to support business objectives.
• Create engaging email content, including copy and visuals, tailored to target audiences.
• Build and maintain segmented email lists for personalized marketing campaigns.
• Analyze email campaign performance using metrics such as open rates, click-through rates, and conversions.
• Conduct A/B testing to optimize subject lines, content, and calls-to-action.
• Collaborate with content, design, and marketing teams to align email campaigns with broader marketing initiatives.
• Ensure compliance with email marketing best practices, including data protection regulations (e.g., GDPR, CAN-SPAM).
• Stay updated on email marketing trends, tools, and strategies to maintain campaign effectiveness.

• Proven experience in email marketing or a similar digital marketing role.
• Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, Klaviyo).
• Strong writing and editing skills to craft compelling email copy.
• Analytical skills to assess campaign performance and implement improvements.
• Familiarity with email design principles and basic HTML.
• Knowledge of audience segmentation and personalization techniques.
• Ability to manage multiple campaigns and meet deadlines.
• Understanding of email marketing compliance laws and best practices.

What We Offer:

• Opportunities for professional growth and skill development.
• Collaborative and supportive work environment.
• Remote work flexibility.
• The chance to make a significant impact on our marketing efforts and brand presence.