Want to be the hero who brings customers back?

You'll create winning strategies.

Build loyal fan bases.

Turn one-time shoppers into regulars.

If you're ready to see your ideas drive serious results, keep reading!

The Role

Strategy and Client Growth

• Own retention strategy for up to 15 eCommerce brands
• Identify retention bottlenecks across email, SMS, subscriptions, loyalty, etc
• Build client-specific retention playbooks and performance roadmaps
• Deliver clear strategies to increase LTV, AOV, and repeat purchase rates
• Improve retention-driven revenue to 30–35% of total revenue per client

Data and Reporting

• Run regular audits and build performance scorecards
• Track KPIs such as returning customer rate, LTV, churn, and time to second purchase
• Identify at-risk accounts and recommend actions proactively
• Pull and interpret retention data to support decision-making

Experimentation and Optimization

• Design and run A/B tests across retention channels
• Optimize flows, segmentation, offers, and timing to drive improved outcomes
• Systemize winning strategies into internal SOPs and templates

Collaboration and Communication

• Work closely with Account Managers and the CEO
• Lead retention-focused strategy calls with clients
• Participate in the onboarding of new clients and strategy development from day one
• Audit prospects and help qualify retention potential before onboarding

Must-Haves

• Minimum 3+ years of experience in retention marketing for eCommerce brands
• Proven experience in email marketing, particularly Klaviyo (flows, segmentation, reporting)
• Strong understanding of SMS, subscriptions, loyalty programs, and post-purchase journeys
• Comfortable working with cohort analysis, LTV, CAC: LTV, and retention-related metrics
• Ability to interpret data and present clear strategies based on insights
• Experience working in-house or at an agency with DTC brands
• Ability to operate independently, take ownership, and execute strategies end-to-end
• Strong communication skills – able to present findings and strategies to clients and team
• Ability to audit and diagnose retention performance issues across channels
• High attention to detail with strong critical thinking and problem-solving ability
• Strategic operator who can build systems and playbooks based on repeatable success
• Bonus: Experience working with analytics tools like Triple Whale, Peel, Lifetimely, etc.

What We Offer

• $4,000 - $6,000 monthly salary
• Schedule: Flexible
• Location: Remote
• Path to Lead Strategist within 12 months

First 90 Days Plan

By Day 30:

• Complete onboarding and gain a deep understanding of Hashtag Monday’s approach to retention strategy
• Review existing client accounts assigned to you and begin conducting retention audits
• Understand each client’s current performance benchmarks and customer behavior
• Identify immediate retention issues and low-hanging fruit opportunities
• Begin building trust and communication cadence with Account Managers and technicians

By Day 60:

• Present a retention strategy and 90-day roadmap for each assigned client
• Begin executing improvements to email, SMS, subscription, or loyalty flows based on audit findings
• Collaborate with the team to start implementing A/B tests and gathering insights
• Set up and start maintaining retention scorecards to track LTV, repeat purchase rate, and other key metrics
• Actively participate in client calls and report on progress, challenges, and next steps

By Day 90:

• Fully own the retention strategy for your assigned accounts
• Demonstrate measurable improvements in retention KPIs (LTV, returning customer rate, etc.)
• Share learnings, wins, and frameworks with the wider team
• Begin contributing to internal SOPs, strategic playbooks, and testing templates
• Identify areas where we can improve our internal retention systems and make recommendations