JOB DETAILS:
Key competencies/ attributes
• Visionary,Strategic thinker,Scenario Analyst and Planner; (ii) Business Continuity Mindset;
• High level of integrity to sustain the institution’s credibility within the context of national, regional and international corporate governance principles, frameworks and practices;

• (Excellent interpersonal, communication, public relations, customer relationship and negotiation skills;

• High level of business acumen, commercial awareness and entrepreneurship skills;
• Capacity to analyse and interpret big data for advising management team;

• Excellent Risk Management skills;
• Ability to build marketing teams, foster team spirit, oversee and lead marketing teams and unify their effort in promotion and development of tourism industry;
• Excellent performance management skills

• Ability to create value proposition for domestic, regional and international tourism industry clients and stakeholders;
• Proven Service Marketing skills for promotion of the Tanzania tourism industry domestically, regionally and internationally;

• Knowledge of national, regional and international tourism industry marketing practices;
• Understanding of public policies, laws and regulations related to domestic, regional and international tourism industry;
• Ability to interpret marketing objectives for establishment of Tanzania Tourist Board, the country development agenda, economic policies and position the Board and Tanzania tourist attractions nationally, regionally and globally ;and
• Ability to innovate and create tourism industry solutions to niche, existing and emerging markets.

Job summary
• Develop and implement long term corporate business plan; undertake research studies for promotion and development of all aspects of the tourism industry in the Domestic, Regional, Foreign, Conventions, Conferencing and Events markets.

Duties and responsibilities
• Developing the board’s business and marketing strategy;
• Monitoring the performance of the Board’s marketing initiatives to see if

key performance indicators are being achieved;
• Developing marketing programs with quantifiable and objectives to measure results;
• Planning and overseeing the design and production of all promotional aids and materials for distribution locally and overseas;

• Deciding on the various means of distribution of promotional aids;
• Coordinating the participation in various promotional campaigns and trips, trade fares and educational tours;
• Overseeing the compilation and maintenance of up to date tourism database and preparing the quarterly and annual reports;
• Initiating and coordinating domestic tourism awareness campaigns; (ix) Coordinating market and product research;
• Monitoring and coordinating the relationship of tourism stakeholders both overseas and locally;
• Preparing and monitoring the overall marketing and business development budget;
• Keeping abreast with and maintaining the Board’s compliance with all public statutes, laws and policies related to intellectual property, copyright and trademarks;
• Establishing standards and practices for maintaining confidentiality related to all organization documents, data, policies and records;
• Analysing market trends, recommending changes to marketing business development strategies;

• Supervising staff under the marketing directorate;
• Developing marketing programs with quantifiable and objectives to measure results;
• Planning and overseeing the design and production of all promotional aids and materials for distributions locally and overseas;
• Deciding on the various means of distribution of production aids;
• Coordinating participation in various promotional campaigns and trips, trade fairs and educational tours;
• Initiating and coordinating domestic tourism awareness campaigns;
• (xxi) Monitoring and coordinating relationship with tourism stakeholders both overseas and locally;
• (xxii) Preparing and monitoring the overall marketing and business development budget; and
• (xxiii) Performing any other duties related to his/her field as assigned by the Director General.

Qualifications
• Master’s Degree in the following fields: Marketing, Business Administration, Hospitality,Tourism, Tourism and Hospitality Management, Commerce, International Business, Economics, Public Relations and Marketing from a recognized institution.

Languages
• Multilingual preferably Kiswahili and English. Knowledge of other languages such as French, Spanish, Arabic and Chinese will be an added advantage

Experience
• At least eight (8) years of experience of which three (3) years should be in a Managerial position in a reputable organisation.

Age limit
• Not more than fifty five (55) years

Terms of employment
• Contractual between Three (3) to five years renewable based on performance

Remuneration
• Negotiable