Digital Marketing Specialist – Meta and Google Ads
Location | Dar es Salaam, Tanzania, United Republic of |
Date Posted | April 7, 2025 |
Category | Advertising IT / Information Technology Sales and Marketing |
Job Type | Full-time |
Currency | TZS |
Description

About the job
Job Highlights:
Contract: Independent Contractor
Scope:
- 40 hours per week
- Monday to Friday
- 9 AM to 6 PM UK (4 PM to 1 AM Manila time)
About Us
The company are dynamic platforms dedicated to holistic wellness and cutting-edge cognitive development. As we prepare to launch multiple websites, we are seeking an experienced and results-driven Digital Marketing Specialist to execute and optimize our marketing strategies effectively.
Key Responsibilities
- Implement and execute digital marketing strategies to drive engagement and conversions across various platforms.
- Manage and optimize Google AdWords campaigns with a strong focus on performance and ROI.
- Develop and manage Facebook advertising campaigns, ensuring precise audience targeting and continuous optimization.
- Plan and execute email marketing and remarketing strategies to nurture leads and improve customer retention.
- Create, optimize, and manage landing pages to enhance conversions and lead generation.
- Set up and manage campaigns across Instagram and other social media platforms as needed.
- Conduct A/B split testing to refine marketing efforts and improve campaign effectiveness.
- Provide detailed reports and insights on marketing performance, using analytics to adjust strategies accordingly.
Requirements
- 5+ years of experience in digital marketing with a proven track record in Google AdWords, Facebook Ads, and email marketing.
- Expertise in creating and managing high-converting landing pages.
- Proficiency in remarketing strategies to maximize customer engagement.
- Strong analytical skills with experience in A/B testing and data-driven decision-making.
- Hands-on experience with Instagram advertising and other social media marketing platforms.
- Ability to work independently and meet tight deadlines, especially with multiple website launches in the pipeline.
- Strong communication skills and the ability to collaborate with different teams.
Benefits
Independent Contractor Perks:
- HMO Coverage for eligible locations
- Permanent work from home
- Immediate hiring
- Steady freelance job
Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.