Digital Marketing Specialist
Location | Dar es Salaam, Tanzania, United Republic of |
Date Posted | January 2, 2025 |
Category | Advertising IT / Information Technology |
Job Type | Full-time |
Currency | TZS |
Description
About the job
About Refonte Learning:
Refonte Learning is an innovative leader in the learning and development sector, dedicated to delivering cutting-edge training solutions that empower individuals and organizations to thrive in the digital era. Our team is passionate about creating impactful learning experiences, and we're looking for a talented and driven Digital Marketing Specialist Intern to join our dynamic team in the EMEA region.
Role Overview:
As a Digital Marketing Specialist Intern at Refonte Learning, you will gain hands-on experience in developing and executing digital marketing campaigns. You will be a key part of our marketing team, helping us elevate brand presence, drive engagement, and optimize marketing efforts across multiple channels. If you're passionate about digital marketing, eager to learn, and excited about making a real impact, this internship is for you!
Key Responsibilities:
- Digital Marketing Campaigns: Assist in the creation and execution of digital marketing strategies across platforms (social media, email, paid search, SEO, and display ads).
- SEO & Content Optimization: Support SEO initiatives by conducting keyword research, optimizing content, and improving website ranking to drive organic traffic.
- Social Media Management: Help manage social media accounts (LinkedIn, Facebook, Twitter, Instagram), create engaging content, and track performance metrics.
- Analytics & Reporting: Use analytics tools (Google Analytics, Social Media Insights) to track campaign performance, analyze data, and generate insights to optimize future campaigns.
- Email Marketing: Assist in the creation and execution of email marketing campaigns, including audience segmentation, automation, and performance analysis.
- Creative Support: Collaborate with the design team to create compelling visuals for digital marketing assets, ensuring consistency across all channels.
- Market Research: Conduct market and competitor research to identify trends and opportunities for digital marketing initiatives.
Who We're Looking For:
- Currently Pursuing or Recently Completed Degree in Marketing, Business, Communications, or related field.
- Passion for Digital Marketing: A genuine interest in the digital marketing field, with a desire to learn and grow in a fast-paced environment.
- SEO & SEM Knowledge: Familiarity with search engine optimization (SEO), search engine marketing (SEM), and keyword research tools (Google Keyword Planner, SEMrush, etc.).
- Social Media Savvy: Understanding of how to engage audiences across social media platforms and create compelling content.
- Analytical Mindset: Ability to analyze data, draw insights, and provide recommendations for optimizing marketing strategies.
- Strong Communication Skills: Excellent written and verbal communication skills with a creative mindset.
- Self-Motivated & Detail-Oriented: Ability to work independently, stay organized, and manage multiple tasks with attention to detail.
Why Join Refonte Learning?
- Hands-On Learning: Gain practical experience and insights into the world of digital marketing with a focus on innovation and strategy.
- Global Exposure: Work with a diverse team across the EMEA region and gain exposure to international digital marketing trends and strategies.
- Professional Development: Participate in training sessions, workshops, and mentorship opportunities to accelerate your career growth.
- Creative Freedom: Contribute your ideas and have a direct impact on the company’s marketing initiatives.
- Flexible Work Environment: Remote work option available to ensure a balance between your academic commitments and career aspirations.