Digital Marketing Specialist

at Pinmur Talent
Location Dar es Salaam, Tanzania, United Republic of
Date Posted June 2, 2024
Category Advertising
IT / Information Technology
Sales and Marketing
Job Type Full-time
Currency TZS

Description

About the job

At Pinmur Talent, we're on a mission to redefine the global workforce. Our vision is clear: to empower individuals worldwide to take control of their careers, breaking down geographical barriers and connecting talent with opportunity. Our culture is built on inclusivity, innovation, and collaboration. We believe in the power of diversity to drive creativity and excellence, fostering an environment where every voice is heard and valued.

Working with us means more than just finding a job – it's joining a global community of skilled professionals spanning over 180 countries. We offer unparalleled flexibility, allowing you to work from anywhere in the world on your own terms. Our transparent and streamlined recruitment process is supported by cutting-edge technology, ensuring a seamless experience.

We provide access to high-paying jobs with leading companies in the UK and Europe, as well as opportunities for career growth and development. We prioritise work-life balance, allowing you to prioritise what matters most to you. Join us at Pinmur Talent and take control of your career, no matter where you are in the world.

  • Flexibility: Enjoy the freedom to work from anywhere in the world, on your own terms.
  • High-Paying Jobs: Gain access to lucrative opportunities in the UK and Europe.
  • Global Network: Join a diverse community of skilled professionals from over 180 countries, expanding your network and horizons.
  • Transparent Process: Experience a transparent and streamlined recruitment process, supported by cutting-edge technology and personalised guidance.
  • Career Growth: Unlock opportunities for professional growth and development, with ongoing support and resources to help you reach your full potential.
  • Work-Life Balance: Achieve a healthy work-life balance, with the flexibility to prioritize what matters most to you.
  • Community and Support: Benefit from a supportive and inclusive community, where your contributions are valued, and your success is celebrated.

The Role

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our remote team. The ideal candidate will have a strong background in digital marketing, a passion for driving growth, and the ability to work independently in a remote environment. You will be responsible for developing and implementing effective digital marketing strategies to enhance our clients’ online presence and drive customer engagement.

Key Responsibilities

  • Develop, implement, and manage digital marketing campaigns across various channels including SEO/SEM, email, social media, and display advertising.
  • Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

What We Offer

  • Competitive compensation package.
  • Flexible working hours and remote work environment.
  • Opportunities for professional growth and development.
  • Collaborative and inclusive company culture.
  • Access to a global network of professionals and industry experts.

Join Pinmur Talent and be part of a team that is dedicated to excellence and innovation in the recruitment industry. Apply today!

Ideal Profile

Essential Requirements

  • Proven working experience in digital marketing, preferably as a Digital Marketing Specialist or similar role.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Experience in setting up and optimizing PPC campaigns on all major search engines.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Excellent communication and collaboration skills.
  • Ability to work independently and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Preferred Qualifications

  • Certification in Google Analytics, Google Ads, or similar.
  • At least 8 years experience in this field
  • Experience with A/B and multivariate experiments.
  • Knowledge of HTML, CSS, and JavaScript development and constraints.
  • Familiarity with content management systems (e.g., WordPress, Drupal).

What's on Offer?

  • Work from anywhere worldwide
  • Flexible working hours
  • Excellent rates of pay
Drop files here browse files ...