A leading iGaming and Sports Betting company in Tanzania is looking for a data-driven CRM Manager to lead customer engagement and retention strategies. If you’re passionate about crafting impactful campaigns, enhancing player experiences, and driving revenue growth, this is your chance to make a real impact in a dynamic, fast-paced environment.

Key Responsibilities:

• Develop and execute innovative CRM strategies to boost customer engagement, retention, and lifetime value.
• Plan and launch multi-channel marketing campaigns across email, SMS, push notifications, and in-app messaging.
• Implement smart segmentation and personalized communication to enhance the player journey.
• Manage automated player journeys, ensuring relevant and timely interactions.
• Optimize promotions and bonus offers to align with player preferences and business goals.
• Leverage customer data and analytics to refine campaign performance and user engagement.
• Define and track key CRM metrics (retention, churn, reactivation rates).
• Collaborate with BI and data teams to develop targeted marketing strategies.
• Conduct A/B testing to optimize messaging, offers, and campaign effectiveness.
• Design and manage loyalty programs to drive long-term player value.
• Develop tailored VIP and high-value player engagement strategies.
• Partner with customer support teams to enhance overall player satisfaction.
• Stay updated on customer feedback and trends to refine retention initiatives.
• Work cross-functionally with marketing, product, and operations teams to align CRM efforts with business objectives.
• Ensure all CRM activities comply with Tanzanian regulatory requirements and industry best practices.
• Monitor market trends and competitor activities to keep CRM strategies cutting-edge.

What We’re Looking For:

• Proven experience in a CRM role within the iGaming or Sports Betting industry.
• Strong understanding of player lifecycles, segmentation, and retention strategies.
• Hands-on experience with CRM tools (Optimove, Salesforce, or similar).
• Data-savvy with expertise in analytics, reporting, and performance tracking.
• Knowledge of A/B testing, marketing automation, and multi-channel communication.
• Familiarity with Tanzanian iGaming regulations and player behaviors is a plus.
• Analytical mindset with strong problem-solving skills.
• Ability to turn complex data into actionable CRM strategies.
• Strong communication and collaboration skills.
• Results-driven, proactive, and passionate about iGaming and player engagement.