JOB DETAILS:

Job Responsibilities:

1. Content Development:
   • Craft, edit, and optimize content for a variety of platforms, including websites, blogs, newsletters, and social media.
   • Ensure content aligns with brand messaging and supports business objectives.
   • Stay up to date with industry trends and incorporate fresh, creative ideas into content production.
2. Marketing Support and Strategy:
   • Collaborate with the marketing team to design and implement content-driven campaigns that support business growth.
   • Assist in creating compelling marketing materials such as brochures, presentations, and online advertisements.
   • Manage and schedule social media posts, ensuring alignment with the overall marketing strategy.
3. Public Relations and Media Engagement:
   • Write press releases, articles, and other content for external media to enhance brand presence.
   • Build and nurture relationships with media outlets to increase company visibility.
   • Track media coverage and assist in maintaining the company’s positive public image.
4. Market Research and Analysis:
   • Conduct market research to understand audience preferences, competitor strategies, and emerging trends.
   • Use insights to fine-tune content and marketing approaches for maximum impact.
   • Measure the success of content and marketing efforts through data-driven analysis.
5. Administrative and Coordinative Support:
   • Liaise with other departments to gather information and ensure smooth content production.
   • Assist in organizing and executing marketing campaigns, events, and promotional activities.
   • Ensure timely and accurate delivery of content and marketing materials.
6. Communication Management:
   • Support internal and external communications to maintain consistent messaging across all platforms.
   • Prepare reports on content performance and marketing results, focusing on metrics such as engagement and conversions.

Qualifications:

• A degree in Mass Communication, Education (particularly in Arts or Language), Human Resources, Administration, Marketing, Sales, or Legal fields.
• Postgraduate diploma or diploma in a related field is a plus.
• Proficiency in basic computer applications and office software.
• Exceptional writing, editing, and verbal communication skills.
• Strong organizational skills with the ability to handle multiple projects.
• Experience with marketing tools and social media platforms.
• Must reside in Pwani region, preferably Kibaha, Mlandizi, or surrounding areas.
• Female candidates are encouraged to apply.